You know the drill. Your website needs a makeover, so you spend four months on it. You update the content, refresh the look, and implement trending technology to keep your organization current. After weeks of reviews, approvals, and testing, it’s finally done. How to Build a Lead Generation Website. And then you just… sit back.
Once it’s launched, you’ll get back to the other work responsibilities you’ve neglected and make minor updates before your next makeover.
Sound familiar? If so, your website might as well be a billboard on a lonely highway. It’s there because you needed something . It might get an eyeball or two, but it’s not really meant for you.
Your website should be a two-way street
Like every good road, a website should go both ways.
Today’s web is packed with interactivity, user-generated content, dynamic search results, and more. Creating a website without considering how to drive leads is like going on a road trip to watch The Essence of Kenny Rogers – you won’t get very far.
This begs the question of how one can create a dynamic website. A website that interacts with and adapts to its visitors based on their individual behaviors and needs. A website that works 24/7 for your organization by engaging qualified leads. A two-way website.
Marketing automation and the features that come with it open up the way – here’s how.
Using VisitorID
Your website is a way for visitors to learn about you, but it should also be a way for you to gain key insights from your visitors to convert them into leads.
Did you know that 98% of web visitors remain anonymous because they don’t fill out a form? SharpSpring’s VisitorID uses reverse IP lookup to identify your website visitors and provide you with contact information including name, email, phone number, and social media links — effectively doubling or tripling the number of leads you can get from your existing web traffic.
You can use this information to tailor future marketing efforts to your audience based on organization, position, etc. Finding out whether they are a CEO, director, manager, or someone else will guide your messaging, design, etc. to more effectively market.
Include dynamic content to build a lead generation website
Your website should be generating and nurturing leads on a daily basis.
When you implement visitor tracking on hong kong telegram data your website, your website recognizes visitors and can respond to them as individuals. You can then create a series of landing pages that change content based on the number of visits, thereby engaging your visitors.
For example, the first visit could offer an introductory video, the second visit could offer an educational white paper, and the third visit what is a database – the concept of a database in computer science could offer a discount code. This series of landing pages effectively nurtures a lead until they are ready to convert, and the dynamic content doesn’t stop after the click.
Add Email Automation
Marketing automation not only has the ability to track how leads interact with your website and change its content accordingly, but it can also send automated emails at relevant times based on leads’ specific interests, engagement with your website, and more.
Marketing automation can automatically segment your contact lists, allowing you to send emails based on any specific attribute, including age, location, industry, number of visits, and more.
Essentially, marketing and email cz leads automation allows you to:
- Discover potential customer interests based solely on page clicks.
- Get in touch 1-1 based on their interests.
- Automatically notify sales when a lead is ready to convert.
It’s hard to describe how relevant and fast this form of email automation really is because of behavior-based marketing automation. Here’s a quick, fun and entertaining demonstration of how marketing automation works – try this magic trick to see exactly what I’m talking about.
Don’t Become a Digital Dinosaur
It’s not enough to just have a passive presence on the internet.
Two-way websites leveraging marketing automation have become an exciting new tool for marketers to create one-on-one, two-way conversations that can triple lead generation numbers – as easy as 1-2-3.
It’s time to upgrade – sign up for a demo website, start engaging your website visitors, and create two-way conversations that convert visitors into leads.
