The importance of link building is slowly How to Build Traffic Generating Links but surely changing, no matter how much small businesses wish it would remain the same. In the past, link building starte out as a way to improve organic search rankings, with the secondary benefit of helping readers and actually generating traffic that way.
Google would certainly like to change this, because readers are (and always will be) the most important thing to Google.
Link building is still a great way to climb your way to the top of the SERPs, but you can’t forget that generating traffic should still be the focus, especially now that the Google algorithm is changing to help link building succee only when it’s natural (more on this later).
The question is simple then: how can you make link building focus more on generating traffic and less on improving rankings?
Build traffic generating links
Most small businesses have to consciously build links for traffic generation. This isn’t to say your old strategies have to be retire, just that there are other ways to build links that should be add to your strategy.
Consider some of these tips:
Nofollow links are still valuable
Nofollow is a link attribute place on a link that tells search engine bots not to crawl that link. Unlike the attribute, which only applies to the link to which it is add, the Nofollow meta tag prevents all links on a web page from being follow.
Many authoritative companies use the nofollow attribute so that when someone tries to place a link on the company site, they know it’s for value, not for SEO gain.
Links from social media accounts and the comment sections of pages are also typically nofollow. Some companies will avoid these types of links because they don’t pass any PageRank, but the fact is that these links are still valuable.
They send relevant readers to your site and help you generate traffic. If the site you’re working with has high visibility, that nofollow link could be more important than a dofollow link you got on that smaller site a day ago.
Wikipedia does no follow on all its links, but would you pass on a link from Wikipedia just because it is a nofollow link? Quora does no follow on all its links, but it also has tremendous content discovery and traffic generation capabilities.
If traffic isn’t a good enough argument for you, I have good news: Google may use nofollow links in their algorithm. Google announced that they may use nofollow links when they see fit and in their algorithm. So dofollow or nofollow, a link is worth pursuing if it has traffic building potential.
Quality over quantity
The old assumption of companies was that more links from a wider variety of sites was better. Google has fought that logic with things like the Penguin update, trying to get the message across that quality is more important than quantity.
Paying for links on websites and directories or going around and getting links on irrelevant websites will no longer help you, so focus on quality. Quality link building means getting relevant links, which is where readers will click and you will generate traffic.
But in reality, how do we differentiate between high-quality resources and mediocre resources?
On the one hand, in many cases you can recognize real quality just by looking at the website. Most websites in your niche will be familiar to you, or you will recognize the people who write for them.
Beyond a simple human audit, Ahrefs will be able to tell you whether the site gets organic search traffic and how much. Organic traffic is an important sign of value: if Google is sending people to a site, then the site is trusted by Google.
Authoritative website
This idea overlaps with the last point. Not only iran telegram data do you not want your links to appear on low-quality sites, but you want to focus on authoritative sites that have been around for a while.
These sites have the highest visibility, so you are most likely to generate traffic from these sites. Try to get links on two sites with higher PR and position, each of which may be less developed for you.
Premium sites need high-quality content assets that they want to link to, so if your content is truly worthy of backlinks, take some time to the benefits of using email marketing evaluate your current content strategy:
- Compare your content to your competitors’
- Review written and linked content in your niche
- By creating infographics (using online tools ) and videos (using tools like Movavi )
- Implement marketing automation to make the most of every connection you manage to make: automatically follow up and track every lead.
The question is usually how to successfully reach those authority sites?
I recommend finding the people (writers and editors) behind each website and contacting them directly rather than using a generic on-site contact form.
Writers and journalists can be contacted in big work a variety of ways, including social media (Twitter and LinkedIn are the best choices for this type of contact point) and their personal websites.
If you’re starting a comprehensive link acquisition strategy, you’ll need a separate domain to set up your email address on, as outreach emails should be separate from your customer support and official email addresses. You can find a cheap domain name using this brand name generator .
Make sure to have your domain name and email addresses set up weeks or even months before you start your outreach to ensure your domain is established enough to not get caught in spam filters.
Requesting a link right away isn’t a great way to build a relationship with a niche writer or editor, so develop an engagement strategy. Inviting them to a webinar or inviting them to an interview are both good ideas, especially with so many platforms that make the job easy.
Changing your link building strategy to focus on generating traffic is the only way to generate any results from your SEO strategy. Good luck!
