Let’s start by selecting ideas, then divide How to Create a them into topics and categories, “comb” them and format them into a ready-made content plan for Instagram.
Gather ideas for content
Before you start searching for topics for your content plan, audit your already published posts. This will help you understand which posts your subscribers like and which ones you are wasting your time on. After all, the more your subscribers interact with your posts — like, comment, save, repost, etc. — the higher they will be in their feed and, accordingly, the more reach they will receive.
To analyze content, you can use the LiveDune whatsapp number database social media analytics service. The service not only allows you to rank top posts by more than 7 metrics, such as post type, likes, comments, saves, reach, RR, ER, ERR and others, but also analyze the effectiveness of headings, post types (image, carousel, video), and text length. A similar audit can be conducted on the content in competitors’ social networks.
Create hypotheses for
The success of your posts and the posts of your competitors from the TOP-10 based on various indicators. For example, let’s take the TOP-10 posts by comments for the last month and try to answer the questions: “Why did subscribers comment on this post the most? How does it differ from other posts?” Examples of success hypotheses in this case could be:
- The post received more comments company mission & seo: the connection you don’t expect because the text asked an open-ended question.
- The post was commented on more often than others because it touched on a sore subject for our target audience. And so on.
After analyzing the content
You will have a whole list of hypotheses and ideas that can be added to the content plan for development. Try to develop one hypothesis burkina faso business directory per post. For the reliability of the results, it is better to test the hypothesis on three posts.
It is also useful to always have a How to Create a “savings box of ideas”.I have sketched out a rough list of possible ideas and formats for you.
- Reposts of reviews – posts and stories from clients. Photos that clients send you.
- Interactive — polls, quizzes, collecting questions from subscribers. It is convenient to do this using stories, there are special voting forms and questionnaires.
- Answers to previously collected questions.
Don’t be shy about analyzing your competitors and spying on their topics: look at accounts with similar topics, posts on other social networks, YouTube videos, and specialized forums. Check out our guide on how to find blog topics — it’s also suitable for creating a content plan on Instagram.
Organize ideas into topics and categories
Analyze all the ideas you have collected in your piggy bank. You can probably already break them down into some approximate categories and determine what type of content each will belong to.
Once you have designated the headings, start working with ideas — turning them into ready-made topics for posts. For example, “Tell us about autumn jackets” will become “A series of photos of our autumn jackets, location — the courtyard of an office building.”
Determine the frequency of posting
Decide how often you will post. Take the standards I mentioned above as a basis and calculate your strength. I strongly advise you not to rush into battle right away, but to gradually increase the frequency of posting – better less, but regularly.
Make a plan in table form
Now we move directly to creating a content How to Create a plan for Instagram in the form of a table. Here we will write down ready-made topics and their release dates. In the following sections, I will tell you what to include in it, how to design it, and what services can be used.