How to Create a Content Plan for Instagram

A content plan is an island of stability for an SMM specialist, so that the content is timely and of high quality. From this article, you will learn how to create a content plan on Instagram, how it helps in your work and what are the features of planning for this social network.

 

Why do you need a content plan for Instagram

A content plan solves several problems at once list to data when developing an account. Firstly, you don’t need to urgently come up with any topic when you run out of ideas for posts. Secondly, you won’t be afraid of content imbalance — for example, solid sales posts. Thirdly, a content plan for Instagram helps to align content with the account promotion strategy .

Avoiding “nothing to post” situations

Sometimes you want to do without a content plan. For example, you run a small business and manage social networks yourself: the work is in full swing, there is always something to tell and show, there are an extra 15 minutes to create a post.

But a rush job or personal problems come 8 video marketing tips to generate leads in b2b your way, and you don’t have time to take photos and write posts. The account is paused for a couple of weeks, and social networks don’t like that. Then you start posting and discover that your audience and reach have fallen catastrophically, and you have to get back to your previous level.

Create an “idea box” — a separate document where you will enter all ideas for posts. If the ideas are only yours, even a note on your phone will do. If you work with a team, create a shared Google Doc for the box.

Content balance

When you create content “on the fly”, it’s easy to slip into one type of post. For example, constantly posting photos from production, simply because you have a whole bunch lying around and are too lazy to come up with something else. Subscribers will quickly get tired of this.

With a content plan for Instagram, you will plan burkina faso business directory out all the topics in advance by type of content – entertainment, sales, informational, etc. And you will immediately see in which direction you are biased, and what should be added.

Take this division of content as a basis (according to Michael Stelzner, author of the book “Content Marketing”):

• 40% – engaging, entertaining
• 30% – branded, about the company
• 25% – educational, informational
• 5% – advertising, selling

It is not necessary to strictly follow this distribution. Test and select the ratio that will solve your problems.