Content marketing is one of the pillars of search engine marketing. thailand telegram data However, producing content on a regular basis takes proper planning and management. Since agencies with multiple clients tend to have to produce content at scale, they need some way to effectively manage their content production efforts, especially when outsourcing to writers. Cue the content brief. Agencies use content briefs to keep in-house and outsourced writers on the right track and to optimize their content production efforts for their clients.In this article, you will learn how to create the perfect content brief for writers. We’ll also share a downloadable content brief template that you can use in your agency. As a tool used by hundreds of digital agencies.
What is a Content Brief?
A content brief is a document that gives writers clear instructions and you can upgrade to as guidance on how to create a piece of content. the deliverable, whether for a regular blog post, pillar post, e book, or downloadable guide, most content briefs contain more or less the same elements. The most common parts of a content brief include the word count or length, the target keyword(s), the topic and title, and an outline of what the end product should look like. We’ll discuss all of the important elements of a content brief at a later stage in this article. You should also take note, that a meeting with a writer does not qualify as a content brie.
Content Brief Example
Before we dive into the elements of SEO content briefs, you’ll see an example of a cameroon business directory brief that we created for one of our top-performing blog articles: Title Benchmark Your SEO in 5 Easy Steps + Essential Metrics to Measure Length in Words1500
Notes & GuideIntro
- What is SEO benchmarking?
Main content
- Why is it important to benchmark your SEO
- How to benchmark your SEO
- Determine which metrics to benchmark
- Do an analysis of the respective metrics
- Compare technical differences between you & your competitors
- Determine which areas you need to improve on
- Regularly monitor progress