How leading brands create social media messaging campaigns
The best brands use social media messaging to listen to their community, join relevant conversations and proactively engage with their following.
Let’s dig into the steps they follow to build messaging campaigns that make an impact.
1. Set goals
The first step is to set your campaign’s goals. What action—or actions—should people be inspired to take when they receive a message from your brand?
Common goals include europe cell phone number list gaining new leads, increasing sales and strengthening customer loyalty.
Even if a campaign has a short-term engagement goal, like registering for a one-time event, the most successful campaigns focus on building long-term relationships. They transition engagements into conversions—like new CRM contacts, customer retention and winbacks.
2. Find your audience
Next, you should determine how you’ll find and grow your campaign audience.
How targeted should your can import their details into your lists automatically audience be? There’s no clear-cut answer. It depends on your brand’s goals. For example, if you’re trying to implement online ordering via your DMs, widen your net.
On the other hand
if you’re trying to reach a new audience, focus on key people. You can use social listening and platform demographics to determine when, where and how to reach your segmented audience.
A screenshot of Sprout Social’s Listening b2b phone list tool, where an example of age/gender breakdown and device demographics for an audience are shown.
3. Get creative
To prevent messages from feeling invasive or irrelevant, write copy that stops people in their tracks. Let your audience know what’s in it for them as soon as possible. Conjure a sense of urgency that includes a powerful CTA (Example: 50% off sale today only).