If there is one thing that the pandemic has taught us, it is that online shopping is the order of the day, as Dewey would say: “the future is today! Do you hear?” Don’t be left behind and discover with us how to do marketing on WhatsApp Business.
In Mexico alone, WhatsApp is the third most used social network , after YouTube and Facebook. In addition, 97.9% of Mexicans who have a smartphone use applications to send messages, so WhatsApp is a tool that every entrepreneur should use as soon as possible .
However, if you are not yet whatsapp marketing service familiar with WhatsApp Business or are not convinced why you should use it, we invite you to read our post How to create a WhatsApp business account?
Content
Why do marketing on WhatsApp Business?
The use of WhatsApp is very present in our daily lives. How many times have we not heard or said: “ I’ll send it to you on WhatsApp ”? This is a social network that we should use to our advantage .
Creating a successful marketing strategy will not only improve customer relationships , but can also result in an increase in our sales .
Its advantages include:
- Cost
- You don’t need to invest exorbitant amounts of money, all you need is a cell phone with internet access and the application is free!, so marketing costs are reduced .
- Accessibility
- A large percentage of your potential customers probably already have this app installed on their device, making communication between you more accessible than through other means, such as email or phone calls.
- Personalized and real-time communication.
- Obviously, one of the biggest benefits of this tool is that the exchange of information is instantaneous; this is favorable for the people involved (us and the client), because there is no need to wait a long time for a response.
- Plus, WhatsApp Business makes contact more enjoyable; you have the option of including audiovisual material that sparks your audience’s interest.
Another advantage is that welcome messages or special offers can be sent, allowing for personalized communication and, over time, strengthening the relationship between both parties.
Steps to do marketing on WhatsApp Business
Have you been convinced to create a marketing strategy, but don’t know how to get started? Keep reading! The following steps can be helpful when developing your content.
- Understand what you want to do and what you want to achieve .
Before you start, it’s important to ask yourself: What do I want to say? Who do I want to communicate it to? What do the best instagram and educational content creation software I want to achieve with this? Answering these questions will help you be more precise.
Likewise, you will need to define your objective , this prevents you from deviating from your purpose and wasting time.
- Know your audience and design a database .
Collect the necessary data to get to know your contacts and segment them so that communication is effective; this can be done by age, gender, interests, etc. If you need to know more, go to our article How to qualify a prospect?
- Set the dates on which you will distribute the content .
In order not to overwhelm your client, or have them consider your offers as spam – or worse, silence you – it is essential that you awb directory select the dates on which you are going to send the content, so that you attract the person’s attention.
You can determine this by asking yourself questions like: Is there a special date coming up? Is there a product/promotion I want to offer? Is it valuable for my target audience at this time of year?, among others.
- Write attractive messages .
As we mentioned earlier, using WhatsApp Business allows you to create more interesting messages; you can highlight certain parts of the text by using the following features:
- To put a concept in bold, write between two asterisks: *example*
- Use two underscores to make words italic: _example_
- The tildes cross out an idea: ~example~
- Or to add monospace use three quotes: “`example“`
Likewise, don’t be afraid of emojis, images, GIFs and stickers. Of course, the use of these will depend on what you want to convey .
Also, try to keep the content from being repetitive and visually friendly, meaning it’s easy to read. Don’t forget that it’s better to send paragraphs in separate sentences, don’t bombard your client!
- Define how you are going to measure your progress .
To determine if your strategy is working, you will need to review the KPIs (key performance indicators) you have established. You can also use the blue checkmarks to see if your message has already been read.
Tips
- Respond to your customers as soon as possible .
Take advantage of the tools at your disposal. Not only does it offer chat, but it is also possible to make calls or video calls (of course, don’t forget to ask before choosing the last two options).
We recommend that you set a schedule and make it known so that there are no misunderstandings.
- Use groups appropriately .
Make sure that the creation of groups is strategic, since it is not only possible to bring together individuals with similar interests in the same place, but you also have the possibility of carrying out market studies .
If you want to know more about the groups feature, we invite you to review our posts: How many WhatsApp groups can I have? and How to manage WhatsApp groups?
- WhatsApp Stories.
You can use this tool to inform about a special promotion . Remember that stories only last 24 hours, so they are perfect for announcing flash sales .
It is also a good idea to encourage your customers to contact you through this social network, creating offers or raffles exclusive to this channel.
- Use all the features the app offers.
Does the person not know how to get to your business? Send your real-time location. Do you need to add important information about your business? Update your status. The point is to make the most of the features of this free app.
- Time
Try to understand what time of day your customers are most active; this way, they are more likely to read your messages if you send them at a convenient time.
Now you have the necessary elements to start marketing on WhatsApp Business; it’s not that difficult, right? It’s true that you need to get organized and have several aspects clear, but once you have this, it will be easier to increase your sales .
If you want to boost the benefits of this application, at Leadsales we can help you. Don’t hesitate to write to us if you have any questions!
Finally, what do you think about what we’ve talked about? Did this explanation work for you? Tell us about your experience in the comments section.
If you want to know more about the topic, we leave you a couple of links that could be very useful, good luck!
- To find out how you can use WhatsApp to sell more, check out our post How to use WhatsApp to sell more?
- Courses for marketing on WhatsApp (content in English).
