Accompany your message with eye-catching visuals, including emojis, GIFs and other multimedia content. It will give your message more power to grab your audience’s attention. But make sure you adhere to your brand’s guidelines.
Once you’ve crafted your message, you’re ready to start your campaign.
5 direct messaging campaigns that work
Here are five examples of brands winning at direct messaging to inspire you.
1. Hellmann’s Brazil: WhatsApp “Whatscook” campaign
When Hellmann’s Brazil middle east mobile number list launched their first WhatsApp campaign, “Whatscook,” they had one goal in mind: build brand loyalty. At its core, their campaign provided a service their audience needed—help figuring out what to cook for dinner.
By registering on Hellmann’s website
people could connect with the brand on WhatsApp for 10 days. They had access to one-on-one guidance from a chef who helped them use the ingredients in their fridge—and Hellmann’s the port to an smtp server which has products—to create a bespoke meal.
A screenshot of a video from Hellmann’s reporting on the success of their whatscook campaign. The text reads whatscook, the first live recipe service using WhatsApp.
The campaign paid off and turned up the heat online
It immediately generated online b2b phone list buzz and PR. More than 8,000 people signed up for Whatscook, 4 million people were reached and 500+ meals were shared on social media. Hellmann’s Brazil successfully provided a relevant service and built real, memorable connections.
2. Domino’s Pizza x Stranger Things: “Mind Ordering” app
Domino’s Pizza is known for going all in on technology. They first introduced Dom, their pizza bot who takes orders via Messenger, in 2016. They’ve continued to invest and build upon Dom, and their messaging strategy, by integrating the bot on their app.
They recently partnered with Stranger Things, one of the hottest shows on Netflix, to create an immersive “Mind Ordering” app. The app lets users order their favorite pizza with “telekinetic powers”—also known as facial recognition software. By saving an Easy Order to your Domino’s pizza profile, you can place an order with the nod of your head.