In 2020, webinars are here to stay. They landed in our daily lives almost like a lifeline during the lockdown and the months that followed. Due to the crisis caused by COVID-19, many events and trade shows had to be canceled due to health conditions, but companies had to stay active somehow. The solution was (and is) to connect with potential clients online and translate those physical events into online seminars or webinars. At first, it seemed like a passing fad, but the numbers show this format is a very useful tool that generates tangible results .
According to data from
Webinars are one of the three types of content that improve engagement and are most consumed in B2B channels. Although physical special database events are sometimes held with very limited capacity, the experience of recent months with remote events always recommends online distribution to amplify the reach. What is a webinar and what is it for? By now you’re probably familiar with the term webinar, but what exactly is it? A webinar or online seminar is an audiovisual format with useful content for a specific audience. It’s typically short, between 30 and 50 minutes, and one of the keys to its success is its participatory nature.
It can include a presentation
Of several slides, videos, virtual whiteboards, chats, surveys, online Q&A, and more. Webinars are a format in which participants take a more active role than in in-person events. And the vast majority are free, which is the future of cx: how ai will redefine customer experiences in 2025 another great incentive. The purpose of webinars within a marketing plan is to reach a larger audience and increase the conversion rate of potential leads in your database. On the other hand, we can also help your business’s target audience understand the benefits of your product in real time in a more visual and engaging way, even with real-life examples or success stories.
This will undoubtedly enhance
Your position as an industry expert and generate much greater trust among potential buyers . Another of the great advantages of webinars cameroon business directory lies not only in what you offer, but also in what you receive. It allows you to listen and understand, firsthand, the problems your potential. Clients are currently facing : what are they worried about? What do they need? How are they responding internally? From there, it’s a matter of generating a more in-depth. Conversation and eventually holding.