Attracting new customers is an important task for any business, which “eats up” a lot of resources: money and time. In some areas, the first purchase of a customer does not bring profit, and therefore it is important not only to attract a buyer, but also to retain him as long as possible, stimulating repeat sales.
Many users of the wsender.ru service increase repeat telegram marketing sales with the help of WhatsApp mailings. I decided to touch on this topic and tell in more detail – how to stimulate repeat sales with the help of mailings.
Tools to Increase Repeat Sales
There are many tools for increasing repeat sales and they prove effective not only in newsletters. They can be used for different businesses – online or offline.
Bonus programs
Cumulative bonus programs are nothing new, but they always work well. Give the customer bonuses that they can How to Make spend on their next purchase, and so that they don’t forget about them, send the customer a message before the bonuses expire.
Discounts and promotions
I would call this a basic sales and repeat sales tool that needs no special introduction.
The only thing I want to note is that you don’t need to spam your customers with messages about discounts and promotions. Segment your optimize and test your email campaigns customer base and send information about discounts on products only to those who will be really interested in them.
Example: if you are faced with the task of creating a mailing for a private clinic about a discount on health diagnostics for women, then send the message only to women, and exclude men.
Collecting feedback
Don’t underestimate the power of collecting customer feedback. By showing customers that their opinions matter to you and giving them the opportunity to voice their dissatisfaction (if any), you significantly increase loyalty.
Example: your company is engaged in cleaning office premises. Make it a rule to send out a mailing with feedback to those clients who had cleaning done. It is advisable to do this on the How to Make same day or the next day. This way you will find out how satisfied the clients are and whether the staff is doing a good job.
Gift certificates and coupons
They can be classified under the “discounts and promotions” category. But a gift coupon or certificate is perceived by customers as a more personalized offer. An expression of concern on the part of the company.
Example: Give customers a certificate after they make a purchase of a certain amount. This works well during holidays when the customer buys a lot of gifts for their family. The certificate will motivate them to come back to you after the holidays are over.
Cross-Sell
Cross-Sell is an additional sale when you offer the cn leads client to buy related products. If in a shoe store you are offered to buy a shoe care product this is an additional sale. But it works not only offline.
Example: a client signed up for a back massage course. During the course, you offer him to try a neck and shoulder massage by sending a message on WhatsApp. If the client is satisfied with the massage therapist’s work, he may agree to an additional service, but even if he refuses, you have nothing to lose.
