Currently, any marketing action we wish to implement in our shopping center must base its focus and approach on the current socioeconomic situation. If we adapt to the environment, we will have a greater chance of success with our actions. Stop and think for a moment. Do you know any street marketing campaigns ? You certainly do. There are many campaigns that have gone viral on the internet. The pedestrian crossing that simulates McDonald’s fries is a prime example . More and more companies are choosing to invest in street marketing campaigns, generating impact and a rich user experience.
Street marketing has evolved from
A communication tool at our disposal to an incredible opportunity to strengthen our shopping center’s image in the phone number list current context. Furthermore, the growing integration of shopping centers into the urban structures of cities facilitates the implementation of this type of action. People increasingly prefer open-air or outdoor activities. For this reason, street activities that allow people to maintain social distancing in a place with natural air circulation that makes them feel safe are now so highly valued.
Taking advantage of this factor
We can implement street marketing actions within our marketing plan that provide great dynamism, generate user interaction, and increase offering free trials and introductory brand recognition—something highly effective for customer loyalty. Keys to creating successful street marketing campaigns for shopping centers Below, we explain the most important factors for success with our street marketing campaigns for shopping centers . Creativity and the element of surprise . We must focus our efforts on creating impactful campaigns.
Try to surprise users in an
Unexpected context, such as the street, with an activity, street art, or original creation. Attracting attention is important, but maintaining that attention is essential to achieving our goals of brand recognition and awareness. It’s essential to cameroon business directory innovate with fun and original actions, but always in line. With the corporate image we want to convey. For example, Nike’s famous corporate benches without the seating area. Which included the brand logo and the word Run, are a highly original. Street marketing action that is consistent with the brand image. Interaction . We must get users involved with the campaign, making them part of it and enjoying an experience.