Employee advocates are employees who recommend your company in their personal network. What is the importance of employee advocates in your recruitment marketing mix? And what are tips and tools to effectively stimulate it in your organization?
Of all critical jobs, 85% are filled through networking . After all, a good word from an employee has more impact than a thousand well-written job ads.
The best recruitment channel is your employees
Employees know your company inside and out, and people in your employee’s network are more likely to trus list to data t their opinions than your company website or recruitment marketing. Nielsen data shows that recommendations from your own network are considered three times more trustworthy than digital advertising.
An employee advocate does more than refer candidates. Employees who talk enthusiastically about their work also send a clear signal to job seekers who are not in your employee network.
Seeing positive reviews or enthusiastic LinkedIn posts increases conversions among candidates who are already in your funnel. They are considering you as an employer, but none of the candidates may know your employees personally.
Even if you do nothing to encourage this, it is important to realize that your employees are already advocates. People naturally share experiences with friends, family and their network. Both positive and negative. To increase the impact on recruitment, you need to find ways to encourage employees to share something (positive) more often.
Example emoloyee advocacy
Your employees are already talking about their experience, whether it’s negative or positive, and negative word of south africa numbers mouth spreads faster than positive.
Did you know that posts shared by employees on social media get 561% more reach than the Garanta a agilidade e a escalabilidade da plataforma same posts shared on brands’ social media channels? And 8x more engagement? The algorithms of most social media platforms prioritize personal posts over company posts. That’s why employee advocates are so important.I mouth spreads.