Wildberries recently changed the blocking rules for sellers. Now, if a seller’s card has been complained about via Digital Arbitration, for some time he will not be able to create new cards under a brand for which he has not confirmed the rights.
- 30 days – for two instances of blocking;
- 30 days multiplied by the number of blocking events – for each subsequent violation.
Benefits for Trademark Owners
Sellers who trade on Wildberries under the protection of a trademark have a privileged position. On February 24, 2025, the amended Wildberries offer came into force. Clause 9.4 of the Rules for using the Brands section explains that only owners or licensees of the trademark can use the section. To do this, the seller must provide the necessary information and documents confirming the rights to the trademark. The marketplace checks all the documents provided and has the right to request missing ones. The seller will be obliged to provide them within three days.
The Brands section provides:
- access to view a list of sellers who use the same trademark;
- automatic assignment of the “original” mark to goods;
- assigning this mark to products of other sellers by approving their application. Within 5 days, the brand owner can reject the application or approve it. After this period, the marketplace has the right to independently verify the validity of such an application.
Protection of intellectual rights on Ozon
If the brand owner encounters a violation of their rights on the Ozon platform, they can contact the marketplace managers with a request to remove illegally posted content or block the violator. First, the platform will request supporting documents from the seller. If they are missing, the marketplace will block the violator’s store.
It happens that the marketplace does not respond to the complaint or refuses to remove the disputed object from the site. Then the copyright holder can send a pre-trial claim for violation of rights to Ozon lawyers. There was such a case in the practice of the patent bureau “Zhelezno” .
Olga Apetyan has her own brand of decorative cosmetics phone number list GLOW ME. It is popular in our country and is in demand abroad. The brand’s products are presented on major platforms – Wildberries, Ozon, Yandex Market, Zolotoe Yabloko and L’Etoile.
GLOW ME lip gloss became one of the best-selling glosses on Ozon. It was second in the ranking by the number of orders. Olga’s competitors became more active and began to copy the cards. They stole all the content and sold fakes of very low quality.
Olga corresponded with Ozon support for a week, but the marketplace did nothing. Then Olga decided to bring in the “heavy legal artillery” and turned to us for help. Experts when launching a campaign helped her draw up a pre-trial claim against the marketplace. After all, it was the one that was allowing Olga’s rights to be violated and turning a blind eye to the sale of counterfeits. We prepared evidence and filed a complaint, where weIf the brand owner encounters indicated 13 facts of violations. Ozon was affected by the real threat of litigation, and within 1–2 days they removed all cards with counterfeits.
A trademark will protect your business on the marketplace
If you plan to enter marketplaces with your product, apply for trademark registration . This simple step will protect you from competitors and eliminate the risk of losing your brand.
But a trademark is not only a shield, but also a sword. If you find that someone is selling a product under your name, file a complaint through the marketplace services. At the same time, you can send a pre-trial claim to the violator. By law, he is obliged not only to stop using your trademark twd directory , but also to pay compensation from 10 thousand to 5 million rubles.
If it so happens that you yourself have become the violator, seek help from lawyers. They will analyze the situation and offer a solution with minimal losses for youIf the brand owner encounters and your business. Do not ignore the complaint of Wildberries Digital Arbitration: remember that you have only 30 days to respond. Otherwise, you risk losing your business. Try to negotiate with the copyright holder – for example, conclude a license agreement.