Your message to the world: target ! pain point we lose the ! message to the world we lose the .
Differentiation : red ocean vs. blue ocean.
We mustn’t forget to connect with people! capture! entertain! and convert.
When preparing an event! it is essential to have an Excel spreadsheet to control costs and ROI .
Memories of the International Marketing Congress Night Marketers in Granada
Influencers in the tourism sector! with Carmen Ros.
Carmen Ros spoke to us about influencers and how they can be used in tourism-focused marketing.
Example of Dulceida! one of the most important influencers in Spain .
Influencer we lose the marketing has
always worked thanks to its proximity. From actors to musicians! influencer marketing has always worked. Now anyone can reach that point! but the hard part is staying on top of the wave.
Spain’s most famous italy phone number library influencer! Rubious ! builds trust with his followers in spectacular ways.
The number of followers falls in importance! in favor of engagement or the quality of the content .
Micro -influencers or nano create template plans for -influencers are the trend right now! with fewer followers but more loyal communities.
Influencers have a bad reputation: bad practices! fake product photos! bubble…
Current examples of influencers: Chefs! supermoms! etc.
In the case of Verdeliss! with its controversy! do influencers have an advantage over brands or companies?
The influencer’s philosophy must match ours so that it is communicated appropriately! according to the planning that has been done previously.
Children are the influencers
in their homes; they are essential in family tourism.
Examples:
Destination Murcia Region : in La Manga! with Viajes El Corte Inglés.
Vueling with Stradivarius: airline! destination! and fashion malaysia numbers list brand.
Typically! influencers begin their work as a hobby ! and with success! they become professionals.
Madgirl! I learned to make mistakes with Mariana Hernandez
Memories of the International Marketing Congress Night Marketers in Granada
Mariana Hernández spoke to us about her experience at Google and how we must embrace disruptive thinking! such as through Moore’s Law! through exponential growth in technology.
Companies have the ability to enter the market in a different way! breaking the known paradigm.
1. Growth Hacking : examples: Uber! Glovo! AirBnb! Hawkers ! Lets Go! Cabify! and many other Spanish startups.