Implement Schema markup Schema markup lets you tell Google and your customers exactly what you want them to know about your products and site. Ecommerce businesses that don’t use Schema markup correctly are missing out on increasing their CTR, traffic, and SERP presence.
Of the 52% of e-commerce sites that have implemented Schema markup, 45% use the Open Graph protocol. After Open Graph markup, the most popular option is Schema.org, with 20%, and Twitter Cards, which is used by 16.3% of businesses. Several sites that have implemented markup have used different types of markup.
Here are some tips to fully unlock the potential of markups:
Start by adding Product Schema markup to your site, including product pricing, SKU (Stock Keeping Unit), descriptions, and reviews.
Despite their considerable benefits, most markups phone number library are underused; Schema.org is used by only two out of ten e-commerce businesses, even though it allows for presenting useful information in SERPs to attract more prospects.
Make sure any new or adjusted markup is error-free
You can easily check this with the Structured Data Testing Tool .
- Keep up with changes. Google may change the rules for certain types of markup, so whenever you update yours, check that they meet current standards.
- Take advantage of tools like Schema essential growth hacking tools Markup Generator to create markups automatically, including WooCommerce’s Schema Native feature.
- Only include information in a schema that is available on the site page. For example, you cannot list reviews on a page that has none.
Schema markup provides confirmation of your webpage’s content, making it easy for crawlers and search engines (like Google and Microsoft) to understand. It’s incredibly useful for explicitly confirming “who you are and what you offer,” so it’s easy to see why I’d say it’s absolutely essential for e-commerce sites.
The details of your offerings are often
very difficult for machines to extract. Providing machine-readable details about your products, prices, delivery options, taxes, manufacturers, and more can be a huge help across various channels, both in the short and long term: SEO, Google Shopping, and Search Ads.
Your first markup should be a phone number iran Corporation (company) markup, “who we are” on the corresponding page. Then, “what types of products we sell,” with Collection markup on category pages. Finally, and this is what has the most direct impact, “which products, for whom, and at what price,” with Product and Offer markup on your product pages.