Inbound marketing is undoubtedly the future of tourism marketing in an increasingly developing digital era.
The main difference with any other promotional job function email list activity is that the main goal of inbound marketing is not to reach a business as many people as possible
Inbound hotel marketing is the future of tourism marketing
, regardless of whether they are potential
Inbound hotel marketing is the future of tourism marketing
customers or not, as a paid campaign does, but to display your website in the top positions of organic search engine results when your potential customers search for products or services related to the ones you provide.
More specifically, by creating useful and usable content for your hotel website through blog posts, etc. that you share via social media, you will attract exactly the audience that is interested in what you provide and is ready to make a purchase.
So in inbound marketing we rely on quality SEO friendly content, which will attract exactly the audience you are targeting.
For building websites with goals and measurable results
Inbound hotel marketing practices:
1) Create a blog on your hotel website.
>The best advertising for you comes through the analysis, this “jubilant asceticism”: a look back at l. naveau’s seminar in tours overall promotion of the area where your hotel is located. Create a blog on your hotel website applying SEO friendly techniques . Where your articles will talk about both the beauty and amenities of your hotel and the local beauties . Customs and traditions, activities, local cuisine, thus attracting an audience that performs relevant searches for your area.
2) Social media:
Share articles, high-quality photos . And videos on your hotel’s social media that will attract your guests to interact with your posts and your business. And don’t forget . The more often you publish quality content on your social media pages . The better the image and impressions your guests will have of your hotel.
3) Make sure that all of your business sms to data information, location, phone numbers, email, maps, and website are prominently displayed on your social media so that your visitor can easily contact you and make a reservation.
4) In a prominent place on social media pages, there should be a CTA button or other prompt button, such as BOOK NOW . So that the interested party can immediately proceed with making a reservation.
5) Encourage your guests to complete questionnaires regarding the quality of their stay at your hotel, which will allow you to better understand their needs and become even better.
6) Optimize your SEO techniques. The best way to attract customers without pushing and annoying them is through the successful implementation of SEO (Search engine optimization) tactics. Your website and blog content should be optimized for search engines!
In summary, inbound marketing is what will bring you closer to your audience . Help you build long-term relationships of trust with your customers . And make your guests the best representatives and advertisers of your hotel.