When working on a company website overhaul, landing pages are among the elements that should be considered a priority, because they can help improve the conversion rate from anonymous visitors to leads.
Before publishing such strategic pages, there are some rules and good practices to know and observe, but also mistakes to avoid. Find out what they are in the following article!
What are landing pages for?
Landing pages (LP) are pages structured to special database describe an offer to visitors who land there after clicking an ad, a social post or a call to action. They usually contain a form to fill out to convert users into sales contacts.
This is a strategic component of any b2b digital marketing plan aimed at lead generation . Here are the mistakes to avoid to get the most in terms of conversions!
Mistake #1: Including only one form to fill out
The ultimate goal of an effective landing page is to collect visitor data in a form, but we can’t expect them to do so without a reason.
It is essential to convince them that the offer they Landing Page will have access to. By providing some contact information – is really useful for their work.
Trust is crucial at this stage and to strengthen it, clear , concise and transparent communication of the proposal is needed .
Here are some examples:
eBook
practical guide
checklist
personalized consultancy
participation in an online event
Product Demo
These are all offers whose value must be the port to an smtp server which has explicitly described , to ensure that the user has a precise idea of what. He will find after filling out the form and decides to share his data.
New Call to Action
One component of LP that can improve conversions is the twd directory visual one. Adding an image or a short video helps the visitor to perceive its value .
Both the title and the text of the page must be focused on. The message to capture the user ‘s interest . We will dedicate an in-depth look at the title in the next point.