In order to have a successful digital marketing program, you need to understand everything there is to know about your customers.
Building out buyer personas, tracking buyer behavior, moving customers through your sales and marketing funnels, and segmenting your audiences to personalize messaging are all keys to digital marketing success.
Another important factor to add to your digital marketing strategies is a lead source.
Leads refer to contacts that can be potentialnational email lists, buy email database, consumer email database, b2c email lists email dataset customers. Leads are the contacts that you market to so that they can become a customer down the line.
However, sometimes we have leads in our system that we don’t know where they come from.
A lead source refers to the manner and method through which a lead comes across your business and brand.
Understanding your lead sources and tracking the prospects that come through is essential to growing your business and getting the most out of your digital marketing efforts.
In this article, we’ll learn more about what a lead source is by looking at different types of lead sources.
We’ll also talk about why your lead sources decorative image hero are important and how you can identify and track each lead source.
- What is a Lead Source?
- Types of Lead Sources
- The Importance of a Lead Source
- How to Identify and Track Your Lead Sources
- Wrap Up
What is a Lead Source?
A lead source is the touchpoint through twd directory which a potential new lead first hears about your brand.
It’s the reason that someone will come to visit your website or want to learn more about the different products and services you offer.
Lead sources are what turn a member of your target audience into a potential customer.
Because an audience member has chosen to take a deeper look into your business and brand, you have successfully identified them as a target for further marketing efforts.
By being able to find the different sources that your leads are using, you can help learn more about what tactics work and what areas might neemore work.
Types of Lead Sources
A lead source is any touchpoint that brings in customers. For many businesses, that means there are common digital lead sources that should be very familiar. These can include:
Email Campaigns
Email marketing can help get specific offers or target messages in front of new audiences. Because it is a direct form of marketing, you can get very specific details about the success of a campaign.
Virtual Events
Events can target a wider audience than your current customer base. By marketing your event as having important information for a specific industry, you can bring in more of your target audience.
Organic Search Results
Your organic search results are what appear on search engine results pages for specific questions or queries. When your organic search results are a lead source, it means that your SEO efforts are working as intended.
Blog Articles
Blog articles give detailed and valuable information about specific questions and topics that garner interest in your industry. When you have a successful blogging strategy, you can help get your content in front of new audiences.