LinkedIn SEO Tips: How to Get Your Profile Found Quickly

LinkedIn is by far one of the most invaluable tools for brands. Unfortunately, many don’t realize it exists as more than a recruiting platform.

LinkedIn is great for connecting with and sourcing talent, but it can be incredibly useful for marketing your brand, expanding your reach, and taking your business to new heights.

And this is true regardless of what dataset industry you are in.

So, if you are looking to improve the presence of your company online and don’t have a LinkedIn profile, it is worth it.

However, how do you make sure your profile is seen?

It all comes down to SEO, or search engine optimization. This is the main ingredient in anything online when it comes to being seen.

Find out more in this blog post on LinkedIn SEO.

What is LinkedIn SEO?

LinkedIn SEO is essentially the same thing as SEO for your website.

It works the same anyway. You want to strategically place keywords throughout your LinkedIn profile and company page so that users can find you easily. It’s just as simple as that.

What is the Ranking System on LinkedIn?

Like Google, LinkedIn utilizes a search algorithm and will determine where you are placed in the search results based on a number of factors. In fact, LinkedIn has its own ranking system.

This algorithm is used to determine which posts will appear at the top of the feed. Therefore, users may actually see older why do you need posts before they see newer ones.

The factors that LinkedIn uses in their algorithm change on a regular basis, just like Google, but right now, the two most significant factors are Social Selling Index and dwell time.

➤ The Social Selling Index (SSI) takes a europe email look at how effective you are in establishing your brand, locating and connecting with the right individuals, engaging with insights, and fostering relationships.

The higher your SSI, the closer to the top of the feed your posts will appear.

➤ The dwell time refers to the amount of time a user spends looking at a post.

So, the longer an individual spends engaging with a single post, such as reading the content or watching a video, the more likely it will be bumped to the top of the feed.

Three other ranking signals that LinkedIn uses are:

Personal connections

People users interact with and share interests with, as well as those who consistently post, will appear closer to the top of the feed.

Interest relevance

LinkedIn considers the connections that share a user’s interests, how interested users are in topics, and how related topics are.

Engagement probability

How likely a user is to react to, comment on, or share a post based on prior interaction and the content itself, as well as how quickly people start engaging with a post upon publishing.