Because it’s messy. There are always unexpected events and a lot of noise surrounding truly useful information.
I’d be lying if I said it was easy, and often, I don’t feel like doing it either. But aside from everything I’ve said before, there are two more points to motivate you to do your research : the results of this work are incomparable to any other, and few companies do it, so we’ll always have a competitive advantage.
And you? Do you dare not put the cart before the horse?
6 Steps to Conducting Content Marketing Research
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1. Family stands , the best being the one at RCF Valencia.
2. Entertainment stands : younger fans, with megaphones…
3. Tourist stands : for example, the one at Las Palmas de Gran Canaria.
4. Charity stands : CSR as a even the highest quality products differentiating element. Examples: Deportivo de la Coruña, Villarreal CF, Proyecto Albacete Balompié.
Women : Betis holds the best women’s week. The Family Stand has helped to incorporate women.
Shareholders and supporters : specific ticketing for them.
Strategic Communication for SMEs with María José Bayo
Memories of the International Marketing Congress Night Marketers in Granada
Strategic communication for SMEs with María José Bayo.
Maria José Bayo
He told us that communication
is a priority for the following reasons:
– It’s strategic.
– It’s customer experience-oriented.
– It’s focused on innovation.
Customer experience as a value, the best customer service is the one that is not used, if there are complaints, we should analyze them to reduce them.
Technology for brands to make them more human : interactive, horizontal, not vertical, communication, transmedia storytelling, omnichannel, co-creation, value-based positioning, big data for hyperpersonalization, products and services to improve the customer experience.
Communication with values : conscious and clean email transparent brands, alignment of brand values with those of the public, positive social impact, and storytelling.
Example: Wado , the Spanish ecological sneakers that surpassed Hawkers.
Trends for innovation : corporate coolhunting, observing signs of change to anticipate, differentiation as the basis for competitive advantage.