The new privacy measures in the iOS 17 update fit into the trend that privacy is becoming increasingly important in data collection. A combination of public opinion, stricter legislation and the interests of tech companies reinforce this trend. In recent years, a lot has chang in the field of data collection and privacy. For example, the measures after the Cambridge Analytica scandal, renew GDPR legislation and the demise of third-party cookies .The social mia trends, tips & must-reads for the second half of 2023
Mastercourse Social mia & AI. Become a certifi social mia expert in 9 sessions. Register
The summer months are coming to an end, which means it’s time to get back to work on your social mia strategy with renew courage, refresh knowlge and a bucket of inspiration. Which trends, developments and tips for social mia should you not miss for the second half of 2023? We have collect the must-reads of the past few months for you. Fasten your seat belts, because we’re flying through it!
There are regular critical voices
A about the addictive factors of social mia, but our social mia use is not decreasing for the time being. The National Social Mia Research by Newcom shows that in 2023 we will spend 7 minutes more on social mia than in 2022. In total an average of 114 minutes (almost 2 hours) per day.
TikTok is still relatively small with 4 million users in the Netherlands, but is experiencing the whatsapp number database largest growth with 34%. Among the ‘big five platforms’ (WhatsApp, Facebook, YouTube, Instagram and LinkIn), Instagram is the winner with a growth of 18%. But beware: that growth is mainly in the older age groups. The daily use of Instagram by young people under 25 (Gen Z) is declining. Annemiek Nerpel and Tineke Pauw (Frankwatching) summarize more conclusions from the social mia research for you in this article .
social mia use minutes per day 2023 newcom
Source: The National Social Mia Survey 2023 by NewCom Research & Consultancy
Reaching Gen Z vs. Other Generations
Reaching young people, or Gen Z (± between 11 and 26 years old), seems to be a big challenge at the moment. They seem to be immune to school email list traditional marketing expressions. Nina Hartman (Frankwatching) spoke to Kim Smulders (creative brand strategist at Interpolis) about their campaign aim at young people and shares a few useful tips .
Use powerful and striking images and short videos
Focus on the right channels, such as TikTok, Instagram (Reels) and YouTube
Use (the right) influencers
Involve Gen Z in the creation process
Get start with storytelling
Perhaps not Gen Z’ers, but Millennials, Generation X or Baby Boomers are your most important target group. Insights best tips for managing eamil marketing with a small team into how they behave online and how to reach them best can be found in this article by Sanne Bekkema (Frankwatching).