“10x content has to solve a problem or answer a question! offering a combination of information and/or resources that are complete! accurate and exceptional. ”
How it relates to angle: We’ve said that angle is the particular point of view from which you present information. If you have 40 competitors trying to solve the same need as you! one way to differentiate yourself is by offering higher quality information.
“SEO content is a commodity! anyone can do it ”! have you ever heard it?
Anyone can create content by mixing information from here and there and repeating in different words what has already been said. But this is content marketing at its most superficial level. It is not a good benchmark for creating quality SEO content.
Criterion 2: quality of information
Researching a topic in depth! analyzing data thoroughly! and presenting the quality it whatsapp data in an extraordinary way requires effort and knowledge. In fact! there are few writers who do it really well (whoever has a good SEO writer has a treasure!)
Obtain exclusive information from your own data
Information is to take advantage of the data that the company itself has to create content that can be presented as market intelligence.
Price aggregators and marketplaces know how to make the most of this the main source of knowledge for a forex newbie resource by creating price evolution and trend reports! but this technique for writing SEO content works in all industries! both in B2C and B2B.
Want a good example? Idealista’s regular updates on house prices .
In addition! this type of content has an extra advantage! which is that it usually arouses the interest of the media. A couple of extra points for your SEO content and digital PR strategy .
Taking advantage of personal experience
If you don’t have a lot of data to work with! don’t worry. A great resource —and one global seo work within your reach— is to polish your professional or personal expertise .
And if not! check out this article: How to successfully pitch The New York Times .
There have been countless articles written on how to pitch a content proposal to a media outlet. Some of them are written from a journalist’s point of view! which is a plus.