Place the most important content of your website in the visible area without having to scroll. Be concise and name the lead goal and its advantages. Use an emotional presentation – both in terms of design and content. Avoid the common, purchased stock photos that do not convey emotions. Always give the opportunity to reach the lead goal directly, without larger, Google-relevant content getting in the way. Communicate in an activating and to-the-point manner and encourage the realization of the lead goal by using the right call-to-action (CTA). This starts quite mundanely with the title and description of a landing page that are displayed in the search results. Here you can stand out from the competition on the Google search results page and arouse curiosity about the lead goal.
Program your website to be SEO-friendly
And use the elements that are relevant for Google. Use meaningful headlines to guide your visitors to their destination quickly and with confidence without detours. The latter are also very important for Google. Use lists to provide a ghana phone number list quicker overview. Create trust through your landing page, because only those who trust a provider will leave their contact details there. Trust can be achieved in a variety of ways and the combination of these then gives the user a good feeling. Elements that create trust can be certain seals, fulfilled standards, direct contact persons, an attractive and convincing design and mundane things like compliance with spelling and grammar.
Don’t get stuck in the final stages: User-friendly forms
Once you have led your user quickly and without detours to the lead goal, all that is left to do is (almost) submit the contact details. These benedict evans notes in his annual slush presentation final steps in lead generation should not be neglected either. Request as few mandatory with confidence details as possible.
Arrange the input fields correctly. Make be numbers sure that the technical functions of the forms are flawless. Once your leads have found you, they must of course be optimally looked after by sales in order to ultimately be converted from visitor to lead to buyer. And while your sales department validates the valuable leads, you can check the success and optimization potential of your website.