Both the business and the internet marketing agency benefit when cooperation lasts for a long time. The company does not have to sort through different contractors and re-adjust communications, and
the work with the site goes on as usual, and after a certain time its result becomes fully noticeable.
How to come to such a relationship and collect all the bonuses of long-term cooperation?
Evrika has its own opinion on this matter, supported by our 10 years of experience working with
clients. We offer recommendations to both parties, since the responsibility is shared equally between
the client and the agency.
Customer’s responsibility
If you decide to contact an agency for business promotion, we recommend that you follow 5 principles
of healthy interaction:
Remember that there is no point in expecting guarantees in SEO, and no good agency will give them.
Goals in search engine promotion are always approximate, and the right approach is flexible (that
same Agile). Put forward a hypothesis – tested in practice – made conclusions and adjusted the goal.
2. Respond promptly to agency requests .
It is important that communication does not “slip”, otherwise the work will slow down and you will have to wait longer for the result. From time to time, the agency needs quick feedback: to answer a
question, agree on tasks, accept the completed work. Try to find an opportunity for this. Remember
that the agency manager is your friend, and he has no intention of distracting you with trifles. And to
make communication comfortable, it makes sense to discuss the format of contacts (calls, personal meetings, communication by mail and in messengers), their frequency and acceptable mode (what
days and what time you can contact, and when you are unavailable) at the very beginning of the
cooperation.
3. Provide access to business information .
For effective promotion, it is important for the
agency to see the full picture of your business. It is necessary to understand the company’s marketing
strategy; depending on the goals, it is important to have access to CRM and sales reports. To choose
the most successful products for advertising, you women database need to know the marginality of your goods and services, see the real demand for different categories. It is also useful for the agency to listen to calls or
see how your managers communicate with clients in an online chat and what issues they encounter.
Competitors and customers should not know corporate information, but hiding this data from your agency is pointless and harmful to your common goals. And for security, you can always sign a non-
disclosure agreement.
4. Don’t skimp on analytics setup .
Yes, analytics is another expense item, and we understand
that businesses would like to avoid spending on it. But instead of typing into a search engine without this tool, you can neither plan your
work, nor track its results, nor make decisions. Only properly configured end-to-end analytics will
allow you to understand which advertising channels and campaigns are profitable for you, and which
ones are losing money. The agency will be able to control every ruble in the promotion budget – and not just control, but manage expenses and save your money. Therefore, the implementation of
analytics will definitely pay off.
5. Argue where you understand. Where you don’t, try to trust . The agency doesn’t build a
promotion strategy for your business out of thin air. It’s always backed by years of practice and real experience, test results or competitive analysis. In addition, the team monitors the site’s positions,
traffic, target applications and other indicators every day. There are reasons for every action, so don’t
be afraid to trust the agency’s vision when it comes to promotion. At the same time, sometimes the
contractor offers solutions that directly concern the business: slightly restructure the product range,
think up a promotion for clients. And in these matters, of course, you can and should argue, because no one knows the business better than you.
Agency Responsibility
For its part, it is also important for a digital agency to adhere to certain rules:
1. Don’t promise miracles. Ideally, before starting cooperation, the agency conducts an express audit and gives a realistic forecast: what results can be achieved by this business with such and such a
budget for promotion. And it is imperative to soberly assess the deadlines, warning the client about
them, and does not guarantee “TOP in 3 days”. belgium numbers If the client is not satisfied with the forecast, the
agency is better off immediately refusing, rather than trying to squeeze reality into the client’s wishes –
with this approach, there will only be wasted resources and nerves on both sides.