Especially in today’s fast-moving world, there are often only seconds to convince. For landing pages, this means that they have to convey to users in a fraction of a second what advantages they have to offer. Otherwise, they will jump off again. It is therefore important that you meet the users’ expectations 100%. On the one hand, the above-mentioned stages are essential for this. On the other hand, the website has to be visually convincing as well as content-wise and lead the user to the goal without detours or distractions.
This is where it gets a little tricky if the landing
page is to rank well in Google. This is estonia phone number list because Google solve conversion loves relevant and high-quality content – especially since the Panda update . But it is precisely this valuable content that we want to market to generate leads and not make freely available. In order to reconcile the two, user guidance plays a key role. The content of this text is often not even new to them, as they are already very familiar with the topic as users, for example.
But what does that mean in concrete terms?
Google loves it when a director of innovation and editor in chief meta-media solve conversion a website deals with a topic in detail, but a user of CRM software does not need to be told what CRM actually is.
And if that is the only thing the website offers them, apart from a call to the lead goal somewhere at the end of the page, where the user has to scroll first, it is hardly satisfactory. This also creates user engagement, which in turn plays into the hands of Google’s RankBrain update.
Although a lot of varied content contradicts
the fact that user must not be be numbers distract in order to find the lead goal, if the user guidance to the lead goal is optimal and the freely accessible content already creates a good feeling, conversion and search engine optimization can be brought into solve conversion line.
Because Google loves it when websites with different content formats provide information. Integrate the landing page into your website and do not create a separate landing page. Because only through the other pages of your website can you create breadth of content.
Create proper topic pages, especially for the information phase. These offer entertaining and attractive content that is freely accessible and can be easily optimized for Google. Of course, this requires that you keep what you promise with the lead goal. Otherwise you will lose trust.