23 of the B2B content marketing content found reached the top 10 rankings in Google and thus the first page of the search results. The scope of the formats used varies greatly: in some cases the content is only a few hundred words long, in others it contains several thousand words. It turns out that quality is more important to Google than quantity.
There is still room for improvement in B2B content marketing
Although the study found some successful B2B content marketing content, most of the content in the top 10 does not come from B2B netherlands phone number list companies. Instead, it is primarily pages from educational and research institutions and press organs that achieve the best rankings for the keywords examined. Since the focus of these organizations is on publishing content, this is not too surprising. However, B2B companies can significantly increase their visibility in search engines if they keep up with these organizations in terms of content.
Topic Pages: Successful without Content
What was particularly noticeable in the paris 2024 in the age of Influencers except study were pages from B2B companies that achieved good rankings even though the relevant content was not located directly on them. These pages act as overview pages for a topic and link to sub-pages on which the content is located. When searching for terms related to the overarching topic, the topic page then achieves very good rankings. This is a sign that Google prefers holistic, i.e. comprehensive content and that a clear page structure with main and sub-pages is an advantage.
Content Seeding: Important Success Factor in B2B Content Marketing
The most successful B2B content marketing content be numbers in the study had one striking thing in common: the use of share buttons. In general, distributing content is one of the most important factors for B2B content marketing. The use of share buttons can effectively support this.