The complete transition/emigration of brands from other platforms to Telegram can become a great development prospect if the Telegram Advertising Prospects? developers continue to improve the platform. What is already known about this – Pavel Shapka, CEO of Telegram agency, tells in the article.
Income for creators
In order to make content authors more loyal armenia phone number data to the innovations, a promise was added to the instructions for using the advertising account that over time, channel administrators will receive a portion of the profit from the advertising placed.
Ability to disable advertisements
In the official Telegram channel, Pavel Durov wrote that ads can be turned off. The function will be available for both administrators and regular users, but will work differently.
Users are planned to be offered an inexpensive (according to Durov) subscription, which will allow each direction to financially support the development of Telegram.
But on channels it will be possible to place an “invisible” advertisement, which guarantees that subscribers will not see the advertisement. In 5 reasons why poland is a hub for top-quality team extension fact, in order to not have advertisement on your own channel, you just need to buy it! The mechanism is interesting, but its economic efficiency is still being studied.
Reducing the deposit
In order to promote a brand on Telegram, after south africa numbers registering on the platform, you need to make an advance payment of 2 million euros. At the same time, 1 million is frozen as a deposit, and if the advertiser terminates the contract without spending 10 million euros on advertising in the previous year, Telegram will take the deposit.
Such an advance significantly limits the circle of advertisers who can afford to “enter” the platform.
Launching advertising for small brands
This is a logical step after the deposit reduction – if the administration finally does this, small brands will be able to promote their products and services in the messenger. But for now, they can only use promotion through channel authors.
Advertising in different languages
Telegram’s monthly audience has exceeded 500 million active users. But advertising is currently only available in English and Russian. Let’s leave aside the fact that English is very different even in the US and UK, and the ability to choose from only two languages limits the options for potential advertisers.
Therefore, adding more languages and defining the language by the application settings will help to target ads more accurately. Detailed targeting will most likely not be available.
On the other hand, Telegram once had a slogan “No advertising”, but sometimes it changes.
How to use business: Before the growth in March 2022, Telegram remained mainly a platform for professionals and experts. The content was relevant: news, analytics, discussion of industry affairs. Now there are more and more entertainment and news channels, so when preparing advertising seeding, you should take into account what audience reads the channel.
Where to find advertising platforms? See the article: Where can I buy advertising in Telegram?
Telegram.agency completes 3 global tasks in parallel:
– coverage of product offers;
– getting traffic to the site or applications;
and the main thing that no competitor does is:
— Collecting the core audience in Telegram bots (for example, the audience of sales seekers).
A Telegram bot is just one of the tools for collecting an audience; a channel can also be an additional tool for collecting an audience.
The bot’s audience can receive free mailings on both product offers and PR articles, without additional investment.
It’s comparable to an email newsletter, but with a higher open rate.
Conclusions
In order to buy advertising from Telegram, not Telegram Advertising Prospects? waste your budget and get the set KPIs, I recommend partnering with Telegram agencies. The platform is developing dynamically, and you can keep up with updates in a timely manner if you constantly work with the messenger.