When you upload a video to YouTube, you should include a description. This will tell potential viewers more about your video and help convince them to watch or continue watching the content.
Write descriptions that clearly describe the video and include a few keywords. You have up to 5,000 characters to describe your video, making it the most space available during the YouTube video upload process.
The description serves two purposes.
- Encourage the reader to watch the video because it appears in search results.
- Increased video engagement on the platform because YouTube rewards well-described videos with views because the algorithm can better suggest videos in related content and search results.
The description text should include a call to action (CTA) to encourage the user to take the next step with your company. This could be an encouragement to subscribe or visit a relevant page on your site.
For longer videos, add timestamps to tell the user where they can find different types of content. Use hashtags to help users find your video, but be aware that if you have more than 15 hashtags, YouTube will ignore them.
Transcript and subtitles for the video
Despite being incredibly smart, Google still has difficulty reading images and videos, despite its talent for understanding spoken language and written text.
To help YouTube and people with disabilities understand your video content, add transcripts and subtitles to your videos.
Transcription can also help users c level contact list engage with your content in different ways. If they’re at work and don’t want to turn on the sound, they can read while watching the video.
You can include a transcript in the video description. This will help the user decide whether to continue watching or move on to the next section.
Develop long-form content
The highest-ranking videos tend to be under 12 minutes long. Investing in longer videos can help your content become one of these high-ranking options. And if you use chapters to make it easier for users to skip, Google and YouTube can also use them as clips to provide answers to the user in a specific section of your long video.
Longer content satisfies those looking for detailed, comprehensive content, and also helps answer shorter queries with good transcripts and chapters.
This doesn’t mean you should use tons of filler afghanistan business directory content in your videos. Instead, keep the content relevant but try to fully answer the questions.
Promote your videos
Video content serves many purposes. You can enhance your blog content by including relevant video, share the video on social media, send it via email, and use it in promotions.
The more views and engagement your videos have, the more weight YouTube will give them. Even after you’ve optimized your video content, you need to find ways to attract people to that content to show YouTube and Google how valuable that content is.
But when you’re looking for ways to maximize video performance, remember that context matters. Only use video in relevant places because this ensures that it’s valuable content for the user and that you’ll get maximum engagement from it.
Customize video thumbnails
Another important aspect of encouraging clicks and engagement on your video content is the thumbnail. Awkward thumbnails of people in the middle of a sentence or random slides from the video may not convey the content well.
A good thumbnail helps give the viewer a visual representation of what they will learn from your content. And this visual element can increase seo for financial services: 8 elements for success traffic and watch time.
Create end screens with strong calls to action
The final thumbnail of a video is just as important as the main thumbnail. It can determine whether you see any traction from the video beyond its original thumbnail, simply by becoming another statistic on your YouTube dashboard .
Ultimately, video views won’t bring you new business. But users who share their email addresses, follow you on social media, or otherwise engage with your business can become potential customers, allowing you to tailor your lead nurturing program to their interests and ultimately convert them into customers.
Optimize Your YouTube Channel as Part of Your SEO Strategy
Videos can be an important element of a good SEO strategy. Optimizing this content can help you take your SEO strategy from good to great. Work with the experts at New Light Digital to start getting more value from your content. Schedule a free consultation today .