Email is one of the most popular personal accounts worldwide. The Benefits of Using Email Marketing. With the digital world expanding, it goes without saying that emails are a very popular means of communication, especially for businesses. Email marketing has been used for several years, especially due to its success and incomparable benefits.
First off, what is email marketing?
First of all, email marketing is the use of email to send informative electronic messages to a group of people in a database. Indeed, the goal is to build and strengthen a certain relationship between a company and its customers or subscribers. This marketing tool is used worldwide because its effectiveness and profitability for companies are considerable. In addition, email marketing has an estimated ROI of 3800%.
Importance of Email Marketing as a Digital Marketing Strategy
Digital marketing is an integral and vital part of a project’s success. That said, the business must be able to capture the attention of customers and potential customers, both virtually and face-to-face. This is where email marketing comes into play.
This digital tactic is very important, since it constitutes a repetitive and continuous contact with customers. By sending an automated promotional email, the company maintains a stable contact with the recipient. Thus, it helps to retain the latter and strengthens the customer relationship.
Benefits of Using Email Marketing
Email marketing offers several benefits, including awareness, personalization, sales incentives, image and information.
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Gaining notoriety
To begin with, using email marketing increases the company’s awareness. In fact, sending an email to a large segment increases the company’s visibility, making them more known within certain target segments. This is a good advantage, especially for SMEs or companies in the development stage.
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Personalization
Then, this digital marketing strategy offers the possibility of personalizing emails according to the target clientele, so as to be able to retain a greater korea email list of future customers possible. Therefore, the company can adjust the emails and personalize them, both on a large scale and on a small scale (different for each individual according to their characteristics).
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Sales incentive
Subsequently, this method is advantageous because it encourages sales. Indeed, by using emails as a marketing medium, companies send information directly to customers, which facilitates their research task. In addition, it facilitates the arrival at the website, so the products are available and easier to want to buy. Indeed, emails have a conversion rate of 66%, which is one of the highest in the field of digital marketing.
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Picture
Email marketing gives the opportunity to 7 b2b marketing trends to watch improve the image of the company, since it chooses itself what information it wants to transmit to the customer. That said, a new customer who does not know the company, will learn the information provided by the email, and create an image based on that, which is advantageous.
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Information
Finally, this allows email recipients to obtain information much more easily, without having to search for it themselves. Since many do not want c phone number to make the effort to go and find the information, this suits customers well, and therefore increases their satisfaction and translates into good conversion because subscribers are interested in the brand’s offers.
So it is obvious that email marketing is very interesting and advantageous for companies, you just have to know how to use it well!
