Many political parties remain stuck in traditional forms of communication and seem afraid to make strong statements. They want to please everyone, except for a few. This reluctance makes it impossible to have real, meaningful conversations. And that automatically reduces the chance of attracting loyal followers who will go through fire for you.
What you don’t want as a political party is that people vote for you one year through a voting guide on the internet, but then phone number database choose someone else a few years later. Once again blindly guided by the results of a voting guide that they don’t even know is objective.
illustration results voting guide
An illustration of the results of a voting guide. Source: NOS.nl
Being present on social media is not just about sharing content, but also about inviting dialogue, debate and active involvement. In a world where we are more connected than ever, having conversations can lead to a real following that stays loyal to you. Even in bad times – are you reading along, CDA?
Politics and social media: what’s going wrong?
A quick glance at the socials of some current ministers shows that many opportunities remain unused. build an effective email campaign for customer retention Take Hanke Bruins Slot as an example. On her Instagram, superficial messages predominate. They lack depth and do not invite meaningful conversations or discussions. Instead of stimulating, substantive messages that start a conversation, we mainly see messages in her feed such as “A nice evening at the CDA mayor’s association” and “Yesterday I paid a school email list working visit to Twente together with His Majesty the King…” And we see the same with almost all other politicians.
Posts by politicians often function as one-way communication. They do it ‘because everyone else does it too’. There are only a few who understand this game and see how important socials can be for your success in the Hofstad.