Immediately after purchase thank you email: thank . You for your order, shipping schedule, product information, etc. Days later Shipping complete emailexpected arrival . Date, how to receive, etc. Days later Confirmation of receipt The Importance of Timing in Email Campaign Management emaildid you receive it?How to . Use it, what people who have used ithave to say if you have any questions, . Please contact us hereone week later Promotional use emailhave you tried it?Try using it twice . A day for two weeks.Here are some recommended ways to use it to see the .
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Effects.Two weeks later What do you think? emailwhat do you think after trying it out?Answer . The survey to receive points for xx people days later Repurchase information emailif you purchase . Now, you willreceive a coupon valid for country email list daysstep emails start with a thank you email, . And when customers have a trial product and are highly interested, they receive information to . Help encourage usage. At the end of the step email, a message is sent to . Encourage action, such as purchasing the product.
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In a business like a cosmetics e-commerce site, which . Has a very large number of customers, it is effective to utilize automated step emails.Steps . For creating step emailsthe steps to create a step email are as follows:step decide the . Starting point and the goalfirst, decide the goal of the step email. Specifically, for btoc, . It is Purchasing a product or Subscription contract, and for btob, it is Participating in . A webinar or Business negotiation. After deciding the goal, decide the customer action that will .
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Be the starting point of the step email. For btoc, it is Purchasing a trial . Product or Signing up for an email newsletter, and for btob, it is Downloading materials . Or Exchanging business cards at an exhibition.Step clarify the targetbased on data such as sales . Records to customers, clarify the target for the step email. A the main source of knowledge for a forex newbie persona, which is a . Typical customer image who will purchase the target product or service, will be useful.Reference: what . Is persona marketing? Introducing the benefits of setting it up, how to create it, and .
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Concrete examplesstep decide phone number germany the story of the step emaildecide the story and framework of the . Step email. Decide how many emails you will send in total and what kind of . Story you will set within them. As shown in the table above, summarize when and . What the message will be sent. Design multiple step emails to naturally increase awareness and . Motivation to purchase, and ultimately encourage action. Consumer behavior models such as Aidma and Aisas . Can also be used as references.