Classic search engine optimization using backlinks and keyword optimization is increasingly reaching its limits. Content marketing is increasingly being cited as the new panacea for increasing visibility in search engines. But how successful are B2B companies that use content marketing in this regard? And which content formats are most suitable from an SEO perspective? A study conducted by creative360 provides the answers.
Basically, the term content marketing
refers to communication with customers malta phone number list and interested parties without selling anything. Instead of advertising products seo puzzle or services, content is published that offers the recipient added value. In B2B content marketing, informational and advisory content is used for this purpose. The aim is for the recipients to be attracted to the topics out of their own interest and for the publishing company to be perceived as an expert or advisor rather than a seller.
Spread of content marketing in the B2B segment
In order to find out how successful B2B companies the platform relies on community management and decentralization are with their content marketing measures from a search engine optimization seo puzzle perspective, they first had to be found. To do this, the first 30 search results for 30 different keywords on the topic of Industry 4.0 were examined. This already showed that B2B companies either do very little content marketing or are only moderately successful with their content marketing measures: Of the 900 websites recorded, only 72 websites contained content in the sense of the above-mentioned B2B content marketing.
The benefits of B2B content marketing from an SEO perspective
In order to assess the SEO effectiveness be numbers of B2B content marketing measures, we compared the rankings of the B2B content marketing content seo puzzle we found with the rankings of other content from B2B companies. The result: B2B content marketing content is on average 3.08 places ahead of promotional B2B content such as product information. B2B content marketing can therefore significantly improve the rankings of a B2B company in Google and thus increase visibility.