And that switch is happening faster than expected, according to Sjef. “More and more brands are using collaborations with creators to shape their content strategy. It is therefore emphatically not about profiting from the reach of influencers, but really about the content itself. Just look at Blokker’s own Instagram Reels channel , for example . There you see almost exclusively collaborations with creators.”
The most important social
Reaching the target group and thereby increasing brand awareness is the most important reason for companies to rcs datause social media. In research by Meltwater among 1700 marketing and communication professionals, 52% indicate that due to the current economic uncertainty, social media has become a more important platform. Brand awareness is the biggest priority, followed by engagement.
The most important social media channels for
What Social Media Marketers Focus On
Different studies, different results. Because if you only ask social media marketers, 2023 will be the year of Instagram. This is evident from research by HubSpot among 1200 social media marketers worldwide. In it, 29% indicated that they focus the most on this channel. And no less than 52% want to pay more attention to it this year. According to the respondents, Instagram is the platform with the highest Return on Investment (ROI), high engagement and the best opportunities to grow as a brand. Sound familiar?
In addition to Instagram, Facebook remains popular
TikTok is also on the rise according to this study (if Gen Z is the target group) and YouTube also has an why marketers are missing worlds of content important place in social media strategies. What also matches is the most important goal and at the same time the biggest challenge on social media: creating content that stimulates the involvement of followers. What can help with such an objective is to respond to what is happening on social media. Think of community school email list building, social commerce and short-form video. I explain six trends to focus on from the HubSpot research in this article .
Although the use of TikTok is increasing (from 16% in 2021 to 30% in 2022), this channel does not yet have a place in the top 5. 47% of respondents indicate that they want to use TikTok in 2023. Sanne Bekkema lists more figures and conclusions from the research for you here .