The search algorithm has many add-ons. Search results for the same product can change all the time and differ significantly among different users. This depends on the context of the request, the number of cards found, the search history, the buyer’s data, as well as the season and time of day.
The search algorithm has many phone number library add-ons . Simply put, Wildberries offers products bas on the user’s interests and the relevance of offers. For example, if a person searches for dresses in the summer, the algorithm will give him mainly sarafans made of lightweight fabric. In winter, with the same request, wool dresses will come to the fore.
And if a person indicates in his profile that he is over 45 years old and is interest in the “Average+” price category, the online store will most likely not offer him youth clothing from the mass market.
In order for a potential buyer to see the product card after entering their request, it nes to be optimiz. That is, to show the online store that this is the product that users are looking for.
Stages of SEO optimization of product cards on WildberriesWe define the main consumer qualities of the product
Each product has its own characteristics or properties. They are divid into two categories:
basic, suitable for all products in a similar niche;
unique – features that competitors’ products do not have.
Unique properties distinguish an impossible exit from childhood the seller’s product from similar products of competitors. If a buyer sees two approximately identical, say, TVs, then the decisive factor in choosing for him may be the price. However, unique product parameters often push him to make a certain purchase.
Let’s look at the unique properties using a hair dryer as an example.
Product card appearance
Let’s look at competitors’ product india number list cards to identify the basic and unique qualities of the product.
Basic parameters of the hair dryer:
dries hair;
different modes;
nozzles includ;
power – 2000 W.
Now let’s look at the unique properties, that is, those that distinguish this hair dryer from its competitors:
professional;
styles hair;
similar to another model of a popular brand;
has a wall mount;
there is ionization;
there is a removable filter;
fireproof body.
This is how we distinguish the hair dryer from similar products from other sellers. The consumer, having studi the product card, will be able to make a decision bas on their nes.
Collecting keywords
You can collect working keywords from external and internal sources:
internal source is the tool “Popular search queries”. It is locat in the “Personal account” of the seller “Wildberries” in the “Analytics” section and is a list that includes millions of queries. The list of keywords is constantly updat, so it is always relevant. The table shows the number of queries, that is, how many times people enter them to search for products in the online store;
external sources are search query collection services in Google and Yandex. The most famous tool is Yandex’s Wordstat. Help for it is availableHere. There is also an analogue from Google – Google Trends, but for Russian users it is less effective.