The text of the ads cannot include

Call tracking provides analytics that allow you to adjust rates by time of day. During

the most conversion hours, the maximum rate is set to bring advertising to top

positions. Usually, peak hours in medical centers are the first half of the day from 8 to

12. At this time, maximum rates are set to bring advertising to top positions.

In the afternoon, if there are fewer calls from customers at this time, the standard rate

is set.

The text of the ads cannot include phone numbers, addresses, additional links to

other sections of the site, etc. All this can be done in extensions.

Example of an ad with a phone number in Google Ads:

Adding extensions to your ads increases their CTR and provides your target audience

with additional information.

In Google Ads, you can add an extension to both a new and an existing campaign.

In current campaigns, extensions are added as follows: on the left in the menu, find

“Ads and extensions” – select “Extensions”. Click on the “+” sign and select the

appropriate extension – for example, “Phone numbers”. Specify the number and save

the changes.

In Yandex.Direct, you can also add extensions to your ads and thus show your target

audience a phone number, work schedule, or, for example, quick links:

You can add an extension at the stage of creating an ad in the “Add-ons” section. The

phone number is indicated in the virtual business card:

You can also specify prices, clarifications and quick links in the “Additions” section.

Let’s sum it up

It is possible to advertise medical centers and their services in Google Ads and
Yandex.Direct. It is strictly forbidden to advertise abortions, experimental
treatment methods and some other areas. At the same time, you have to deal
with a number of restrictions.
You cannot launch advertising in Yandex.Direct without rich people
database providing documents confirming the legality of your medical practice.
The campaign semantics should cover brand queries, names of clinic
services/procedures/tests, names of diseases and health problems.
The location of the medical center is of great importance for the target audience. Therefore, it is important to use all possible combinations of
keywords and add geo-queries to them.
Advertisements must not mention medications
guarantee the accuracy of diagnostics, the effectiveness of treatment, etc. It is recommended to
emphasize the quality of service, discounts, promotions, work experience, etc.
The phone is the main channel for selling outsource social content to
trusted medical center services. Therefore, ads should have extensions with
phone numbers. You can supplement the information in the ad with prices for
services, quick links, addresses, etc.
day (increase during the most conversion-intensive time) and location targeting (the closer to the medical center, the higher the rate).
When setting up advertising for medical services, you cannot use audience data – set up look-alikes, audiences by interests, or launch retargeting.

Increase your income from contextual and belgium numbers targeted advertising! Conne

ct your clients’ advertising accounts to Click.ru — receive a reward of up to 18% of

their advertising expenses. Withdraw money to e-wallets whenever convenient for

you or invest it back into advertising.

In addition to the affiliate program, you receive other benefits: one contract and act

for all advertising systems, a single balance, priority technical support, tools for automation and optimization of advertising.