But what makes this article stand out is that it was written by a New York Times editor. Very few can claim this position. In fact, its author receives more than 200 emails with pitches a day. In other words, if anyone knows what a pitch to the New York Times should look like, it’s him.
That unique angle and the extraordinary quality of the information are the two keys that make this article an exceptional SEO content.
Criterion 3: Emotional response
In Rand’s words,
“10x content has to create an emotional response. It has to produce wonder, surprise. It has to make you feel joy, anticipation or admiration.”
How it relates to angle: Humanizing a story and telling it from a personal angle enhances telegram data the emotional connection that occurs between the content and the audience.
with your audience is at the very core of content marketing . You don’t just want to solve a problem with extensive, practical information. You also want to create an emotional response that helps the reader should clearly determine you develop a relationship with your audience.
And here the angle is everything
Of all the possible approaches, the one that transcends the informational level is the one that reaches the heart of your audience and has the greatest chance of success.
With data, you build quality information. But by framing the information within a story, you enhance its value and offer a personal SEO content experience.
To find a more human angle, you need to get to the bottom of the issue and find the global seo work underlying emotions. Ask yourself:
- What’s at stake for my audience?
- What is the value of what I am explaining and what is the risk of not paying attention to it?
- What emotions and experiences are associated with the problem and its solution?
The power of an emotional introduction
Stefanie Flaxman’s articles from Copyblogger are a good example of how to write texts from an emotional angle.
This is how he begins his article in search of better introductions :
Stefanie describes a common problem for content writers : if you don’t start strong and hook the reader, you’re left with no reader. And to do that, you start by telling yourself a story.