Bob Dalton, founder of Sackcloth & Ashes, was inspir! to create his business with the broad mission of addressing homelessness after his mother went unhous! for a period. When Bob consider! how he could make a difference, he found every shelter ne!! blankets, so he came up with a business that uses a one-for-one model. For every blanket purchas! from Sackcloth & Ashes, the company donates another to a local homeless shelter. Through this unique approach, Bob creat! a thriving business that’s helping shelters around the US.
A personal connection to a cause
Bob did not set out to start a company. His mother’s unexpect! struggle with homelessness act! as the catalyst for his commitment to making a difference through his entrepreneurship, fundamentally altering his perspective. Bob explains, “When it hit that close to home, it completely chang! my understanding of why people could end up on the street.”
The local impact
Bob implement! a one-for-one donation model because he lik! its simplicity, And because customers could see the impact they made. He felt this contrast! with similar social missions of peer companies that, at best, were a drop in a bucket in terms of impact and; at worst, a greenwashing of corporate priorities.
Bob want! to make a more obvious impact in a couple of ways: First, he want! to make sure that customers’ impact would be felt in their own community. He uses a database of homeless shelters to match sri lanka whatsapp number data 5 million customers’ ZIP codes to ensure he sends blankets directly to each customer’s local shelter.
Group behind a table full of blankets
Sackcloth & Ashes organizes “blanket drops” at local shelters, so customers or other companies can get the in-person experience of donating in their community. Sackcloth & Ashes
He also modifi! donations bas! on fe!back. Bob basically it is the main display of a site found shelters were asking for fleece blankets, instead of the wool blankets he sold to consumers. Fleece blankets are easier to wash, so Bob adjust! the Sackcloth & Ashes’ business model to give shelters blankets that fit their ne!s.
Cold outreach
Bob didn’t have any business experience or a college degree text services before he start! Sackcloth & Ashes. What he did have was persistence and a mission to make a difference for those experiencing homelessness. With a goal to get into 10 stores, Bob start! driving up and down the Oregon coast, walking into retail shops and asking if the owners would stock his blankets.