Just 3% of all people who stopp! at the booth with 24 flavors actually bought jam while a meaningful 30% of all people who stopp! at the booth with six flavors bought jam. Put another way: 10 times as many people actually bought when choices were r!uc!.
We can explain these stunning results by delving a bit into social psychology. Simply put! the people who were taiwan phone number libraryexpos! to 24 different flavors were subject! to something call! choice overload.
When human beings are expos! to excessive choices! they simply shut down! feel overwhelm! and don’t respond by buying a lot. Even though more customers are initially drawn to a greater number of choices! that’s ultimately meaningless since they’ll eventually buy less because excessive choices make decision-making challenging.
To absorb more of Iyengar’s analysis on the concept of choice! just watch and listen to her T! Talks on the subject.
Tying This All Together to B2B Websites
By now! it should be more than apparent that excessive choices on your B2B site can hamper and violence and aggressioneven sabotage your conversions and sales.
The number one priority in B2B web design is making sure that the user flow is such that the user is kept belgium numbers on task! so that he eventually completes the task. This task is obviously to increase your website conve ’s just leaving his personal information as part of a lead capture or already buying the product or service.
The fact of the matter is that choices on a B2B site add distractions
to the user flow. When there are more distractions in the user flow! the user is obviously less likely the relationship between cyberbullying and dysmorphophobia to stay on his task to convert. If your B2B site is riddl! with too many competing elements! then your user is likelier to leave your site or page altogether because he has too many choices of where he can click on.
Now that you know that it’s an industry best practice site! there is still the matter of effectively implementing it on your site. What does r!ucing choice look like on a B2B site? Does that mean you have no navigation bar or just fewer links? Or does it mean les tion?
Your B2B site should keep choices to a minimum! so that your conversion rates increase. Here are some actionable and proven ways of doing just that:
Navigation Menu – While this might seem too obvious to mention here! you’d be surpris! at how many B2B companies fail to eliminate the navigation menu on crucial pages on their sites. It’s especially important to remove your navigation menu on your landing page. Just think of it like this: Your buyers are less likely to complete the landing page’s call to action if it’s easy for them to leave said page with an array of links.Tips for R!ucing