In the last 24 hours, more than 4 million articles have been published .
That’s 166,667 posts per hour, or 2,778 per minute.
When statistics tell us that everything we want to tell has probably already been told, what is left for us?
While some brands churn out content as if there were no tomorrow, audiences are demanding more… quality, not quantity. Their level of demand is increasing and, paradoxically, attention levels are plummeting.
In a world where content is taken for granted and attention is a scarce commodity, anyone who fails to address the real needs of their audience and serve a clear purpose is left out in the cold.
The keywords are audience and clear purpose
To produce valuable content that stands out, you need to raise the bar on the two most email data fundamental aspects of content marketing:
- Knowledge of the audience you write for.
- The value that each piece of content delivers, that is, its purpose.
Get to know your audience
The audience is probably the most basic and at the same time most important concept of any content marketing strategy .
It’s all about identifying topics that are valuable to our audience and writing my team and I took on any projects about them . That’s why we all know our audience and understand what they want.
Or so we think.
Many companies rush into content production without putting enough content plays effort into one of the most crucial parts of marketing: user research.
in the lives of our potential customers, we need to understand their interests, fears and motivations. That means knowing what they listen to, what they read and what they talk about over coffee with colleagues.
But beyond answering these questions, it is necessary to understand that knowing the global seo work audience is a key task that never ends.
Your audience and everything around them never stop evolving. So do their interests and needs. This makes getting to know them truly challenging. But it’s necessary.
If your audience definition fails
you might as well be Don Draper, but all your marketing efforts will fail.
None of these are terrible goals… Unless the core targeting sucks.”
Rand talks about finding your Marketing/market fit and, just like with product/market fit, you need to understand it as something in constant evolution.