are essential for making decisions and understanding the overall health of the company, represented in concrete figures.
There are several types of them. Knowing their advantages and how to leverage them is the starting point for performing top-notch work.
Proportion of leads generated and its comparison with Cost per Lead (CPL)
It is necessary to know the percentage of telegram database prospects captured during a campaign in proportion to traffic.
Therefore we have:
Number of leads generated/Total visits to a given platform * 100 .
Example: 3,000 leads/15,000 visits to a landing page = 20%.
A very low number indicates that the australia database directory company should immediately optimize the Call to Action as well as the main elements of the landing page to gradually increase its performance.
Furthermore, it’s advisable to compare this resorts unlimited affiliates can earn ratio with the Cost per Lead. This figure represents the level of success of a lead generation campaign through different channels, hence the importance of taking it into account and comparing it with previous and subsequent campaigns.
The formula to calculate it is:
Total cost of investment in a given channel/Total Leads Generated.
In this way, returning to the previous example, the brand invested $5,000 to generate those 3,000 new leads, which will result in:
$5,000/3,000= $1.67 dollars.
How to take advantage of this data: To get more out of this figure, consider the following:
-A very high cost clearly reflects poor resource planning. To optimize this figure, the following aspects must be taken into account:
*A detailed analysis of each element included in the investment and pay attention to potential resource drain. For example, a small to medium-sized company doesn’t need three overpaid video content creators.
*If the number is low, this doesn’t necessarily mean success. We then need to ask ourselves: Is the cost per lead reflected in quality prospects? In other words, a $1 CPL is useless if most of those leads will churn in the final stages of the purchase process. Therefore, the cost per lead must be in a healthy proportion to the number of reliable customers generated.
Engagement rate on social media
It’s not enough to generate thousands of followers on social media; it’s also necessary to know the level of interest your content generates among that audience.