Focus on the right channels, such as TikTok, Instagram (Reels) and YouTube
Use (the right) influencers
Involve Gen Z in the creation process
Get started with storytelling
Perhaps not Gen Z’ers, but Millennials, Generation X or Baby Boomers are your most important target group. Insights into how they behave online and how to reach them best can be found in this article by Sanne Bekkema (Frankwatching).
To recap:
Social media research 2023: 2 hours per day on social & rise of BeReal
How do you reach Gen Z, the unreachable generation?
How do we behave online? Generations under the microscope [research]
Social media trends & developments
Sjef Kerkhofs (Positive Nederland) predicted this last fall in his social media trend article , and he sticks to it. gambling databaseDespite all kinds of technological developments within VR, AR and AI, the clearest and therefore most important social media development for marketers at the moment is the further explosion of creatorship as a crucial element within content marketing.
Sjef: “ One revenue model for creators
A after another is being launched (or expanded, as Instagram recently did ), with which big players try to bind creators to them. The right to exist of school email list platforms like TikTok and Instagram largely depends on the content posted by creators .”
Creatorship is also important for brands. Because it is becoming increasingly difficult to reach users in a targeted manner due to stricter privacy regulations on social media, creating relevant and attractive content has become more important. Creators, or existing customers of your brand, play a crucial use eamil marketing for networking and partnerships role in this, because they can provide user-generated (peer to peer) content.
The existence of platforms like TikTok and Instagram largely depends on the content posted by creators. – Sjef Kerkhofs