Virtual people are gradually taking over Virtual Influencers: Will They Replace Real Ones and Why Do Businesses Nee Them? social networks. Four years after the appearance of the first digital model Shudu, enthusiasts around the world have create a dozen more virtual models, who are catching up with the most successful real bloggers in terms of the number of advertising contracts. The trend has become so viral that in 2021 it penetrate Ukraine: this year, digital models were presente by two companies – FFFACE.ME studio and Bones Cola. Now they are part of a huge influencer market, the turnover of which, according to industry experts, should grow to 15 billion dollars in 2022. Why should businesses cooperate with virtual influencers, is the game worth the candle, and can they displace real ones? Let’s figure it out.
Virtual influencers – who are they?
A digital (virtual) influencer is a digital image created using visual editors. They are divided into two groups: independent — that is, develope cameroon phone number data by enthusiasts or creative agencies, and create by brands.
These images are endowe with character traits, ambitions, habits, a past and a future are invente for them, and they can even compete in the labor market.
You’ve probably already met them. Here’s the first virtual model Shudu, who in her 4 years of existence has appeare in advertising campaigns for Balmain and Ellesse, and grace the carpet in a Swarovski dress at the 2019 BAFTA Awards.
Don’t think that virtual bloggers are limite this technique can only be implemented to contacts with fashion houses. Brands such as TikTok, Adidas Tokyo and IKEA Japan buy advertising from digital blogger Imma, who hails from Japan.
And this is the “update”
Colonel Sanders – the same old man on the chicken trays. The rejuvenate Sanders mimicke a modern hipster – he dresses stylishly, flies on a private jet and has tattoos.
And although Internet users were quite confuse by .The new image of the founder of Kentucky Frie Chicken. It create a lot of noise and also attracte cool advertisers – Old Spice and TurboTax.
The trend for digital
Models has also been phone number taiwan picke up by Ukrainian brands. In August, Rozetka announce that it had hire Astra Starr, the creation of the FFFACE.ME studio. The girl became the face of the company’s fashion direction; she will create reviews of. ROZETKA FASHION collections and share images on her Instagram page. which, by the way, has only 2,299 subscribers so far.
At the same time, it became known about another. Ukrainian digital creation – Esther, who was create by the soft drink brand Bones Cola. She made a much smaller splash – only 119 people are subscribe to the girl’s Instagram page.