Let’s choose the right words to launch an advertising campaign for medical services.
Other ways to select semantics
We have only looked at one way to select semantics – based on competitors’ campaigns.
- expand semantics using associative phrases ;
- select low-frequency phrases based on search suggestions ;
- use the Click.ru Media Planner for automatic keyword selection and budget planning ( read
- here how to do this );
- generate keywords from YML ;
- “construct” keywords using the Combinator .
After s
electing semantics, keywords need to be grouped. The best way to do this is by clustering .
Setting up advertising for medical services in Google Ads and Yandex.Direct
Let’s look at the key points of launching medical services advertising. We’ll talk about setting up
conversions, targeting, features of bidding and composing ads.
Expected results/goals from launching advertising
The goal of launching contextual advertising of medical services is to get conversions. It remains to
decide on two points:
-
What action will be considered a conversion ?
- For medical centers, this could be a
- phone call or filling out an online registration form.
- should start from the advertising budget and the cost of attracting one client. Read more about
- approaches to planning a budget for context in the article “How to plan a budget in contextual
- advertising [3 examples]” .
Where to Launch a Campaign: Choosing Placements
networks
In Google Ads for medical advertising you cannot configure:
- retargeting;
- Customize advertising based on user interests . Advertising can be targeted to thematic
- sites without taking into account user interests.
- Set up lookalike audiences . Lookalike chinese overseas europe database audiences are created based on collected user data
- (phone numbers, email addresses).
Setting bids based on location targeting
For advertising medical services, you can use location targeting. For maximum coverage of the target
audience, it is recommended to set it up at developing your compensation strategy several levels and take this into account in the bidding
strategy. The logic is as follows: the closer the target audience is to the medical center, the higher the
bid.
Setting up bids based on display time
Phone calls are the main source of conversions belgium numbers in medical clinics. To track them,
call tracking is
connected and linked to advertising systems and analytics systems. Here is an overview of call
tracking services and tips on choosing.
Call tracking provides analytics that allow you to adjust rates by time of day.