What are the types of account-bas marketing?
The tactics us to implement account-bas marketing are divid into three types, which vary depending on the number of potential customers you want to impact and prospect .
The smaller the number of leads target, the greater the ne for contact personalization belgium phone number library the greater the investment requir.
Discover the 3 types of account-bas marketing :
One-to-Many What are the
Also known as programmatic, the “One to Many” category of ABM is relatively recent and is we indicate the monthly budget to a larger number of accounts or companies of interest (generally, this number is around 1000).
Leads are segment into groups with the same characteristics , profiles, areas and markets, location, etc. A good idea for communication channels to reach leads in this category are email marketing and paid mia campaigns (or paid traffic ).
One-to-Few
This ABM category, also known as lite, restricts the number of leads to a number that book your list vary between 5 and 15 potential corporate clients with similar objectives and business profiles.
This makes it possible to develop campaigns with the same base, but which allow for small segmentations for any eventual customization and adaptation to a lead . This category of account-bas marketing also allows the use of direct sales contact tactics, in addition to the aforemention email marketing.
One-to-One
The “one-to-one” category, also call strategic, is the most traditional among the types of ABM. The name “one-to-one” indicates the strong personalization requir to create campaigns in this category of account-bas marketing.
This is the most widely us ABM tactic for prospecting B2B customers and the one that requires the highest level of alignment and harmony between marketing and sales teams to create complete maps and profiles of leads of interest and their business decision makers.