Let’s figure out what else is needed What to write and can be included in the content plan and why these elements are needed.
Necessarily:
- Content type and/or category
- Release date
- Format
- Topic
- Readiness of text and illustrations
- Status (approved for release/not approved)
Optional:
- The title is the beginning of the publication. Only telegram number database the first 70 characters of posts in the feed are visible, which, together with the picture, should catch the subscriber’s attention. So it is better to think about the titles in advance and see how they look together.
- Expectations from the publication – what you want to achieve. For example, to create interest in a new product among a specific segment of the target audience.
- Indicators — likes, comments, reposts. If you use some autoposting service, you can see the results there. But it will be convenient to attach the plan to the report so that other team members can see the results without going into a third-party service.
- A link to the materials, if they are stored online, is convenient so you don’t have to search for the necessary pictures and drafts.
How to create a content plan for Instagram: convenient services
I have selected four familiar services that can be used as a platform for creating a content plan, and also made a short list of SMM platforms where it is important to note that these benefits you can create a plan and immediately publish posts.
Google Sheets
My favorite way to create a content What to write plan is a Google spreadsheet. It’s always at hand, you can work on it together, and download it if necessary. It’s also simple, free, and multifunctional, unlike various planning and auto-posting services.
The Instagram content plan in Google Sheets looks almost the same as the Excel spreadsheet:
Google Calendar
If you want to see posts on the calendar, then Google Calendar is your option for creating a content plan on Instagram. It has a convenient division function: you can create different calendars for different projects. You can share a project with a colleague – for example, send him a calendar in a letter .
Let’s look at how to use a Google Calendar burkina faso business directory event to schedule a post.
- Subject and date – everything is clear here.
- We won’t need the “Join in Google Meet” feature. Although you can automatically schedule a meeting to discuss the post.
- “Add notifications” is a good reminder to double-check that everything is OK with the post and finish it.
- Colored circle — an option to change What to write the color of the event. With its help you can, for example, indicate the status (ready/not ready) or different types of content (post or stories).
- In the description field, you can add the text of the post itself or instructions for creating stories. Here you can also attach a file – a picture or video for publication, or add a link if the file is located on a third-party storage.