An evangelist is an expert in their field who communicates the value of a company and its products through market education. The responsibilities of such specialists may vary in different organizations. In this article, I will tell you what evangelists do at eLama, how we find them, and what requirements we have for candidates.
What tasks does an evangelist solve?
Currently, eLama has two full-time evangelists, and we are planning to find a third one. The main task of these people is to demonstrate the value of our product, to inspire trust in it through expertise and knowledge of the subject area. Here’s how they do it:
- speak at internet marketing conferences;
- provide comments to the media;
- conduct webinars ;
- write articles ;
- record educational videos and courses ;
- represent the company in professional communities and social networks: participate in discussions, leave comments and answer questions.
At the same time, the evangelist does not advertise chinese overseas canada database the company “head-on”. During his speeches, he gives people useful knowledge and integrates information about the product and tools into them so that it does not look like an advertising insert. For example, last year one of our evangelists spoke at 91 webinars and 13 conferences. If you count in total, then two specialists have about 200 speeches annually.
Evangelists influence indirectly, but not directly:
1. On the product brand – their faces are everywhere, the company is becoming more and more recognizable. We get new customers due to the increase in audience coverage.
2. On the employer brand . People are more willing to go to a company that is well-known or has cool experts – everyone wants to work in a team of professionals. For example, at webinars we give valuable knowledge about Internet marketing renegotiate with your top-performing influencers for free, so not only potential clients but also beginners participate in them. Some of them consider the company as a possible employer. By the way, candidates often say that they watched our webinars and presentations.
Where to look for an evangelist
Among its employees
eLama does not have a super technology for turning employees into evangelists. But any initiatives of colleagues in this direction are supported. If a specialist wants to write an article, we will do everything to help him: we will edit and proofread the material, negotiate publication with the media. If a person is interested in speaking, we involve him in webinars and conferences.
For example, on Fridays we have a demo where each department talks about what they did in a certain period of time. People talk, and belgium numbers we listen: if the topic is interesting, we can ask an employee to speak to an external audience or write an article. Another example: the guys from our customer service answer hundreds of customer questions every day. They are deeply immersed in the product and know everything about it, so I ask them to prepare publications from time to time.
The motivation here is non-financial: the employee gets a channel through which to broadcast expertise and develop a personal brand. Even if he leaves the company someday, the portfolio will remain with him.