Wix is a popular free online website builder. But the ease of use has a downside: the Wix platform offers weak functionality for SEO promotion of the created sites. Nevertheless, there are still opportunities for search engine optimization on Wix. We offer an overview of the available SEO tools of this CMS .
Wix is aimed at beginners in website building who do not plan to understand the intricacies of HTML, CSS and PHP. It works on the principle of drag-and-drop. The source code for editing is closed. For this reason, you can only use standard functions for setting up SEO.
Wix SEO Issues
Before we look in detail at optimizing Wix sites for search engine requirements, let’s explain why the capabilities of this builder for optimizers are limited.
Difficulties of SEO optimization of Wix-site:
- On a Wix site, you can edit the robots.txt file only after connecting your own domain. However, even in this case, the platform developers do not recommend changing it or adding new directives to it. They claim that everything is provided automatically, but is this true? For example, pages with tags on Wix sites are open for indexing – and these are, in fact, duplicates.
- There is no way to set up a 404 page , which can lead to loss of traffic.
- It won’t be possible to remove circular links (this is when a page links to itself – for example, from menu items).
- Wix sites do not support the .htaccess file , which opens up a lot of opportunities for SEOs (for example, it can be used to easily set up 301 redirects and eliminate duplicate pages).
- You won’t be able to add a nofollow link (for example, if you don’t want to pass the weight to another page, but you need to link to it).
- Difficulty in optimizing page loading speed (since the source code is closed, it is impossible to compress HTML and CSS, move scripts to gambling database india the footer, change them, etc.).
Despite these shortcomings, Wix sites can still be optimized. The builder has built-in tools for this. We will tell you in detail how to properly do SEO for a Wix site.
Wix SEO Optimization Methods
1. Domain name optimization
The first thing you need to do is connect your own domain .
In the free version, your website address will are expired domains good for seo? not be attractive to either users or search engines. In addition, the site will contain Wix advertising, which not only negatively affects the user’s perception of the resource, but also creates through links on all pages.
To connect a domain, select one of the premium tariff plans (from 90 rubles per month with Wix advertising and from 150 rubles without advertising). Then, in the “Settings” – “Domains” section of the Control Panel, select a new domain or connect an existing one.
When choosing a domain name, try to make belgium numbers it consonant with your main activity, product or brand. But do not over-optimize the domain name and compose it based on key phrases (for example, obrabotkaotklopov.ru or zabivaemgvozdinedorogo.net).
2. Title and Description meta tag optimization
In Wix, you can specify Title and Description meta tags for each page of your site. To do this: