We want to help you write the best exceptional outreach promotional email to boost your conversion rates.
To do this, we recommend following exceptional outreach our writing tutorial step by step:
1. Define your audience;
2. Write a great subject line;
3. Break the ice;
4. End with a CTA;
5. Highlight your signature.
6. Respect best writing practices;
Let’s look at each point in detail:
1) Define an audience for your email outreach
At LaGrowthMachine, we firmly believe that overseas data knowing how to define and segment your audience generates up to half of your success .
In fact, it’s better to send your email campaign to a smaller marketing email list than to a much larger one. The latter would suggest that segmentation hasn’t been done properly.
You can visit our blog post on lead segmentation to learn how to do this correctly.
In B2B, either an email list already exists or one needs to be built using LinkedIn Sales Navigator .
To ensure the success of segmentation, it is essential to define the criteria of the message recipient:
- Name / Surname;
- Post;
- Company;
- Website;
- Industry;
- Age;
- etc
Once you’ve defined your segmentation criteria, you can create clusters to send your email outreach campaigns.
Each campaign will be different depending on the target groups.
2) Write a powerful subject line
The subject line is the first thing you email: a basic tool to get started on the Internet see when you receive a broadcast message.
Always keep in mind that many people are competing for our leads’ attention.
That’s why email subject lines will make the difference.
To create a good sales email subject line , it is best to:
- Use a question: According to userguiding.com, question subject lines get a 10% better open rate than regular subject lines.
- Include the name of someone your lead knows personally in the subject line: This is a psychological trick, and we’ve found that burkina faso business directory half of our recipients not only opened the email, but responded!
- Use numbers or statistics: Put a statistic in your subject line, or highlight the value of your offer: “Save 50% now.”
Above all, try to be original. People always receive the same subject lines from the marketing campaigns they receive all day long, and they’re fed up with it.
3) Break the ice
Remember that the people you are writing to do not know you.
If they’ve opened your email, well done! But it doesn’t end there. You need to keep their attention until they follow your call to action .
So how to do it?
The first thing is to include an icebreaker at the beginning: it will help break the awkwardness of someone contacting someone they don’t know.
How to break the ice with people you don’t even know?
First, you can start by mentioning something they’ve said or written . This might work if you’ve visited their LinkedIn account or if exceptional outreach they have a blog.
You can also mention that you both know the same person – very effective!
Or why not mention shared hobbies, sports, books, TV shows, or whatever comes to mind?
Two main things to keep in mind here: keep it personal and not too long.
4) Close your outreach email with a CTA
If you’ve made it this far, it means you’ve ensured the lead has opened your email, read it, and shown interest in what you have to offer.
Let’s include a call to action (CTA).
Your CTA should be short, clear, and concise: You don’t want to lose their attention after all the efforts you’ve made so far.
A CTA is like a commitment you ask your lead to make: you don’t want to waste the trust you’ve built.
It needs to be transparent and tell you exactly what will happen after they click on your CTA (whether it’s a link, a video, a landing page, or something else).