One of the best ways to generate web design leads is to rank high for local searches like “ web design agency + [city] ”.
For this, you must follow local SEO best practices to optimize your Google My Business listing Optimizing Your Google Business Profile (GMB) for Local Search.
This is a powerful strategy for several reasons, but the most profitable are:
- If your business is able to maintain its ranking at the top, you will be able to generate endless web design leads.
- This is essentially a free way to generate leads. Unlike with paid marketing channels, you will be able to generate leads without having to pay for ad placement.
Here are some high-level tips you can follow to optimize your GMB listing for local search, but feel free to check out this guide on optimizing Google .
My Business for more in-depth tips and tactics:
- Make sure you have claimed and verified your Google Business Profile listing. By claiming and verifying your listing, you will be able to make it visible to users on Google and edit its information as needed.
- Choose the right business category. You need to be as precise as possible when choosing your business category because this is one of the elements that Google considers when determining which businesses to pair with relevant searches.
- Add web design services to your listing. Google gives businesses the ability to add all the services they provide to their listing.
- Add photos and videos of your agency to your listing. This is a great place to add screenshots from previous projects or a video tour of your agency’s office.
Create Attractive Service and Location Pages
If you are able to rank in the Google snack pack and in the organic search results, you will be on the right track to generating more web design leads for your agency.
So how exactly do you improve your website’s ability to rank locally for things like “ new mexico web design services ”?
By creating SEO optimized service and overseas data location pages .
This is a page on your website that targets a specific service (e.g. web design) in a city or region (e.g. New Mexico).
This is an example of a location page targeting the keyword “ Austin digital marketing agency” .
The top-ranking location pages all share some common characteristics, namely:
- Use location-specific keywords (e.g. Austin Web Design ) in important page elements including header tags, page titles, meta descriptions, and throughout the body content of the page.
- Create location-specific URLs like www.youragency.com/austin-web-design .
- Add location-specific images with appropriate image alt tags. For example, a New York City-based web design agency could have a screenshot of the city skyline with appropriate image alt tags on their website.
- Use consistent NAP details in your website the complete guide to getting started with concept mapping header or footer. NAP stands for Name, Address, and Phone. Your business NAP details need to be consistent across your website’s location pages and all directories on the web, including your GMB listing.
- Embed a Google Map in the footer of the page. This map should provide directions to your physical office. It is very common to embed a Google Map next to your NAP details.
Conclusion
Many of these lead generation methods usa lists should be used in conjunction with each other. This eliminates your reliance on a single platform or source for leads.
You’ll also notice that many of these strategies are interrelated. For example, SEO and blog content (a form of content marketing) are often used together to improve a site’s search engine visibility and rankings.
Of course, there are many other methods for generating web design leads besides those suggested in this post.
What methods have you implemented in your agency to generate web design leads? Let us know by tweeting at @seoptimer .