Analytics and metrics help marketers gain insights into the health and the performance of their strategies.
In this context, content marketing is an area that requires special attention.
Content is often the foundation of digital rcs data marketing, yet it can be hard to directly track the impact that a content marketing strategy has on an overall digital marketing program.
In order to get the most out of content marketing analytics, you need to have the right tool for your brand and your business goals.
In this article, we’ll take a look at what content marketing analytics is and its benefits before taking a deep dive into the 21 best content marketing analytics tools that your brand can pick from.
- What is Content Marketing Analytics?
- The Benefits of Content Marketing Analytics
- 21 Best Content Marketing Analytics Tools
- Wrap Up
What is Content Marketing Analytics?
Content marketing analytics is the tracking and reporting of key content metrics that impact your content and digital strategies.
It helps you measure the scope of your content and understand the effects it has on meeting different marketing goals and achieving desired outcomes.
At the core of content marketing analytics are the key performance indicators or KPIs that will determine if your content who mainly follows key opinions is reaching your target goals.
These KPIs are the specific metrics that relate to your goals, and picking which KPIs you want to include in your content marketing analytics reports will help you learn the measurable impacts of your content strategy.
For example, if you started the year with usa lists the goal of increasing your blog subscribers by 30%, then your social media metrics probably aren’t going to be as important to track or include in reports.
Content marketing analytics can help your organization answer important questions about your content strategy, such as:
- How can we tell if our audiences are interacting with the content we produce?
- Who is reading our content?
- Which form of content produces the best results?
- How often do people bounce from our blog or website pages?
- Which messages are resonating the strongest with our audience?
- How can we narrow down the best days and times for publishing new content?
- How much of our content is being read and how much is being skipped?
- How can we tell if our content strategy is driving conversions and bringing in leads?
- How can we find gaps in our content marketing strategies?
The Benefits of Content Marketing Analytics
Content marketing analytics is what drives the decisions you make to improve your content marketing strategy.
When you don’t understand the largest impact that your content strategy is having on your end goals, you won’t understand what areas need improving or be able to identify gaps in your program.
When you have strong content marketing analytics that help you discover the results of your content strategy, you can improve your content marketing efforts and create a better digital marketing approach for your brand.
Improved content marketing tactics have many benefits for your business, such as: